HEM (Higher Education Marketing)

OCTOBER 5, 2022

Example : As a form of self-introduction, Oxford College has created a short video that welcomes prospects and invites them to discover what the school is all about. Example: The Canadian Business College shares a short video using a student’s testimonial. Source: Conestoga College Continuing Education.

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Campus Tours Placement Higher Education Transition 81

HEM (Higher Education Marketing)

DECEMBER 6, 2023

Over the past few years, school blogs have emerged as integral components of this endeavor, equipping educational institutions with invaluable resources to elevate their communication, foster engagement, and cultivate a sense of community. What Is a School Blog? A distinctive and authentic brand voice that speaks to your students.

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HEM (Higher Education Marketing)

APRIL 17, 2024

Search Engine Optimization remains critical for reaching potential students, faculty, and researchers. Search Engine Optimization remains a critical component of effective educational marketing, aiming to optimize a website for higher rankings in search engine results. Get in touch with us to learn more about our services.

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HEM (Higher Education Marketing)

FEBRUARY 1, 2023

Reading Time: 11 minutes Over the past few years, Search Engine Optimization (SEO) has been more than just a buzzword. Search engines are designed to help users discover high-quality content that’s relevant to their queries. It’s become a strategy that many schools depend on to reach prospects and boost their brand visibility.

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Enrollment Higher Education Education Education 71

HEM (Higher Education Marketing)

JANUARY 3, 2024

Source: Direct Marketing Done Well Blog The number of leads your online marketing produces is a function of two things: 1) the number of visitors from your target audience that your site attracts and 2) your ability to convert members of that audience into leads. Don’t skimp on this work. It is critical 3.

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HEM (Higher Education Marketing)

JANUARY 3, 2024

Source: Direct Marketing Done Well Blog The number of leads your online marketing produces is a function of two things: 1) the number of visitors from your target audience that your site attracts and 2) your ability to convert members of that audience into leads. Don’t skimp on this work. It is critical 3.

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Higher Education Testing Education Education 52

HEM (Higher Education Marketing)

JULY 19, 2023

Whether through blogs, infographics, or podcasts, your school should find ways to share its story and knowledge with current and prospective students. For instance, while Millennials and Gen Z favour short-form video and user-generated content, Gen X prefers blog posts, guides, and email newsletters.

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Placement Higher Education Enrollment Education 87

College Essay Guy

JANUARY 3, 2024

By Amanda Miller Author of Paying for College in Four Steps “Finding money to help pay for college is hard.” It’s the most straightforward and condensed paying-for-college resource anyone’s ever made. Whole books have been written about paying for college. Surely there’s more to it than what’s in this one blog post.”

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HEM (Higher Education Marketing)

APRIL 5, 2023

This can include anything from paid ads on social media or search engines to email marketing. These models include: Last-Click First-Click Linear Position-based Time decay Data-driven attribution It should be noted that the paid search and organic search channels are increasingly becoming assigned as First-Click and Last-Click attributions.

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HEM (Higher Education Marketing)

FEBRUARY 15, 2024

Source: Discovery Community College Optimization Essentials: Testing, Technical Insights, and Performance Before a landing page goes live, it is imperative to conduct thorough testing to ensure that each element functions as intended. This optimization stage ensures the page is ready to meet the influx of visitors without hiccups.

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HEM (Higher Education Marketing)

JULY 26, 2023

Reading Time: 9 minutes By now, you must have heard of search engine optimization as the top approach for improving your school website’s search visibility and ranking. Despite the changes in search engine optimization, backlinks still provide value to schools looking to boost their search visibility and ranking.

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Higher Education Study Abroad Out-of-State Placement 88

HEM (Higher Education Marketing)

AUGUST 31, 2022

That’s because a global site tag gets triggered on every page that generates a pageview. For instance, if your school has a blog, then you’d want to factor in the users who’d read your content even if they don’t make any clicks before leaving the website. scrolls, outbound clicks, site search, etc.). In GA4, you can now do so.

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Bright Futures Blog

MARCH 8, 2022

Do you envision college athletics in your bright future? . Put yourself out there by demonstrating interest to the schools and athletic departments on your college wishlist. As a student-athlete, your job includes maintaining a high GPA, putting your heart into your sport, and marketing yourself to college athletics recruiters.

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GPA Standardized Testing Scholarships High School 52

HEM (Higher Education Marketing)

MAY 10, 2023

Reading Time: 10 minutes Like search engine algorithms, SEO trends are constantly changing. This pushes schools to apply SEO best practices to cultivate a competitive edge and improve their organic performance on search engines. Here’s an in-depth look at the SEO best practices you should pay closer attention to in 2023!

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