HEM (Higher Education Marketing)

OCTOBER 18, 2023

For example, a BSL community member reshared the following Business School Lausanne LinkedIn post. Utilize local keywords and geo-target content: Tagging your location and using keywords such as #studyincanada and ‘business schools in Europe’ can help you improve local search visibility.

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BestColleges

MAY 30, 2023

A master of business administration (MBA) degree program prepares students for leadership and managerial positions. On top of a traditional business-oriented curriculum, many programs allow students to specialize in emerging and fast-growing fields, such as sustainability and AI.

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Niche

APRIL 25, 2023

Want to keep updated about the blog? You’ll also want to be sure to follow the Enrollment Insights blog and podcast for more school marketing goodness to get you to the finish line this year and help you prepare for the next! Sign up for the newsletter! If you missed this year’s event, the recordings are ready and waiting for you.

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HEM (Higher Education Marketing)

MARCH 1, 2024

“It’s the way scholars decide whom to do business with, whom to collaborate with and where they’ll go for their next career move.” . “Reputation is almost like the currency of higher education,” says Phil Baty, Times Higher Education’s rankings editor.

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BestColleges

AUGUST 7, 2023

Many HBCU programs come with a relatively affordable price tag. The top five undergraduate majors include business management , psychology, computer science , mechanical engineering, and biology. Popular majors include business administration, criminal justice, and social work. An added bonus?

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HEM (Higher Education Marketing)

OCTOBER 5, 2022

Example: The Canadian Business College shares a short video using a student’s testimonial. EDHEC Business School in Lille has created a 35-second video that highlights the top spots for those studying in the city. Sharing short-form videos is a key factor for a successful video marketing strategy on social media.

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HEM (Higher Education Marketing)

DECEMBER 28, 2022

When it comes to Google ads conversion tracking, you’ll need to configure a Google tag on your school’s website and set up your attribution model once you define your conversion. Here’s an example of what your Google tag might look like. Reach out to our team of analytics experts to help your school smoothly transition to GA4.

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HEM (Higher Education Marketing)

APRIL 17, 2024

Effective University SEO Strategies For Your School Gone are the days of cramming keywords into blog content. By integrating these keywords into their website content, blog posts, and online advertisements, you can significantly improve their visibility on search engine results pages (SERPs).

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HEM (Higher Education Marketing)

JULY 19, 2023

Whether through blogs, infographics, or podcasts, your school should find ways to share its story and knowledge with current and prospective students. For instance, while Millennials and Gen Z favour short-form video and user-generated content, Gen X prefers blog posts, guides, and email newsletters.

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HEM (Higher Education Marketing)

MAY 17, 2023

Example : Audencia Business School made a LinkedIn post to create buzz around its 2023 Audace Competition, which aims to highlight the school’s entrepreneurial talents. Example : The University of Amsterdam – Amsterdam Business School spotlights its professors and their work on LinkedIn.

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HEM (Higher Education Marketing)

DECEMBER 14, 2022

When looking at how to do a digital marketing audit, you should begin by reviewing your school’s business goals while also factoring in all the various activities you’re working on—including all of your inbound marketing efforts. Here, blog posts share student voices, alumni stories, and application advice.

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HEM (Higher Education Marketing)

SEPTEMBER 13, 2023

This summer, the company launched two new AI-powered advertising tools to help marketers “accelerate” business growth. Given that schools are increasingly pressured to adopt AI tools for marketing purposes, this blog will discuss some critical issues education marketers should consider when working with Google Ads AI.

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HEM (Higher Education Marketing)

JANUARY 3, 2024

Source: Direct Marketing Done Well Blog The number of leads your online marketing produces is a function of two things: 1) the number of visitors from your target audience that your site attracts and 2) your ability to convert members of that audience into leads. Don’t skimp on this work. It is critical 3.

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HEM (Higher Education Marketing)

JANUARY 3, 2024

Source: Direct Marketing Done Well Blog The number of leads your online marketing produces is a function of two things: 1) the number of visitors from your target audience that your site attracts and 2) your ability to convert members of that audience into leads. Don’t skimp on this work. It is critical 3.

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HEM (Higher Education Marketing)

MAY 15, 2024

In this comprehensive blog, we will delve into 7 common reasons that posts might need to receive the engagement you desire. Source: Meta Example: Using tools like Meta Business Suite, you can schedule your school’s posts in advance to facilitate content planning and promote consistency. Why are my posts not getting likes on Facebook?

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HEM (Higher Education Marketing)

APRIL 12, 2023

Example : Hult International Business School has set up a YouTube channel that reflects its unique brand and voice. It can also help to categorize your video and tag it with relevant popular keywords. These topics can be based on your school’s programs, services, events, or research.

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Bright Futures Blog

MARCH 8, 2022

There are several quick preparations you can do now for smooth sailing once things get busy. . Then get busy and put together a 5-10 minute highlight reel. This may mean filming yourself in a park or garage to make sure you get the point across – you have the skills, and you mean business.

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College Essay Guy

JANUARY 3, 2024

Surely there’s more to it than what’s in this one blog post.” TABLE OF CONTENTS (click to skip ahead) Business major application: Building a narrative Business majors: Where should you narrow your focus? Or if you prefer a summary blog post, my friend Jim Houser might have the highlights you need here.) “Is But Amanda.

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The Enrollment Marketer

JANUARY 26, 2022

From a business capacity, that means every single one of our retainer relationships signed on again for at least one more term. Trust carries no price tag, and yet its value is astronomical. And as we wrapped 2021, this team of ours celebrated something for the first time in DD history: a 100% retainer renewal rate. This is epic.

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HEM (Higher Education Marketing)

JULY 26, 2023

In fact, nearly 40% of businesses spend between $1000 and $5000 on link building monthly. You can simply publish an image on your school website or blog and generate a backlink anytime other internet users share that content on their own platforms. When it comes to link building, it’s good to aim for medium to high quality backlinks.

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HEM (Higher Education Marketing)

MAY 10, 2023

Although this process may be time-consuming, it’s well worth the effort to create an SEO-driven blog and position your school as a credible leader in the field. Example : Hult International Business School created an infographic that delves into how business schools can go beyond business to help students thrive.

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