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Start your creative career at Toronto Film School

iSchoolConnect

Toronto Film School | An overview Toronto Film School helps students gain industry knowledge and develop a skill set that is required in their respective fields. They transform the student’s creativity into a practical craft by assigning them industry-based projects.

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Discover TikTok’s Search Culture: Insights into How Younger Generations Seek Information

HEM (Higher Education Marketing)

Given that Gen Z is the demographic that is currently in school or approaching college age, schools should use this opportunity to tap into TikTok’s user base to engage with prospective students. Here, we’ll provide some insights to help you discover TikTok ’s search culture and understand how your school can exploit this trend.

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Video Marketing for Schools: Using YouTube to Attract Prospects

HEM (Higher Education Marketing)

Reading Time: 9 minutes Content and social media trends over the past few years have consistently placed short-form videos in high regard, pushing schools to expand their video content strategy. Video marketing for schools is becoming increasingly important, especially as schools continue to build and optimize their YouTube presence.

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Inbound Marketing for Schools: Your Guide to Attracting New Students

HEM (Higher Education Marketing)

Reading Time: 10 minutes Nowadays, the enrollment journey starts online. This means that prospective students, parents, and other stakeholders are relying on online research to learn more about your school. As a result, you can help potential prospects become dedicated fans of your school and, ultimately, enrolled students.

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Content Marketing for Schools: Reaching Prospects at the Top of the Funnel

HEM (Higher Education Marketing)

Reading Time: 11 minutes In order to be effective, content marketing for schools needs to target prospects at every stage of the funnel, and that includes those at the top. Some school marketers may think that top-of-the-funnel (TOFU) prospects are researching programs, but that’s not usually the case. Here’s how you can get started!