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What We Learned About College Students and Families in 2023

Ruffaloni

As colleges and universities work to recruit and retain students in the post-pandemic world, understanding students and their families is more important than ever. Read the Prospective Family Engagement Report. Application process and timeline 68% of families will rule institutions out based just on the sticker-price.

Retention 147
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Is Your Lead Generation Strategy Generating Leads?

Enrollment Catalyst

In today’s competitive educational landscape, many schools invest in paid search marketing strategies, expecting a significant increase in prospective student inquiries. Minimizing distractions and focusing on conversion can significantly increase your chances of turning visitors into leads.

Retention 182
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What Is a Deposit Actually Worth in 2023?

Ruffaloni

New NACAC guidelines, a post pandemic competitive landscape, and the continued concern families have about tuition costs have made projected enrollment numbers very uncertain. Create a robust family engagement communication plan that allows your campus the opportunity to walk through the bill and balance for their student.

Retention 147
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8 Compelling Reasons to Continue Marketing When Your School is Thriving

Enrollment Catalyst

Keep in mind, that you must recruit new families to your school every year. 2—Foster Brand Loyalty and Retention Ongoing marketing efforts reinforce your school’s brand values and identity. By engaging with your existing parent and alumni base, you nurture loyalty and retention, keeping them connected and committed to your brand.

Retention 182
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Next-Level Strategies in CRM for Higher Education: Advanced Data Integration and Engagement Analytics

HEM (Higher Education Marketing)

Reading Time: 9 minutes The rapid advancement of higher education marketing strategies indicates that institutions are continually seeking innovative strategies to enhance student engagement and streamline administrative processes. In the context of higher education marketing, CRM systems are instrumental. Source: HEM 3.

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How To Design and Implement an Effective Student Ambassador Program in Higher Education

HEM (Higher Education Marketing)

Reading Time: 10 minutes In the dynamic landscape of higher education, institutions constantly seek innovative strategies to enhance their brand visibility, improve student engagement, and foster a sense of community. One potent yet underutilized strategy is the implementation of a Student Ambassador Program. To what end?

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Mastering the Art of Enrollment: Designing a High-Converting Admissions Funnel From Prospect to Student

HEM (Higher Education Marketing)

It involves carefully planned interactions that balance communication, engagement, and persuasion guiding prospects through the decision-making process. For educational institutions, mastering the art of enrollment is not merely about filling seats; it’s about creating a vibrant community of engaged and committed learners.