HEM (Higher Education Marketing)

DECEMBER 31, 2024

Emerging technologies like augmented reality (AR) and virtual reality (VR) can bring your campus to life for prospective students, offering immersive experiences that go beyond static images or videos.

Education

HEM (Higher Education Marketing)

MAY 21, 2025

This blog post offers a comprehensive guide to understanding and effectively advertising to college students against this backdrop. Why Marketing to College Students (1824) Matters Lets start with a simple truth: the 1824-year-old demographic is one of the most important audiences for higher education marketers today.

Campus Tours

HEM (Higher Education Marketing)

JANUARY 29, 2025

For instance, a video showcasing campus life might end with an invitation to “Book a Campus Tour,” while a testimonial video could encourage viewers to “Apply Today and Start Your Journey.” To craft effective CTAs, schools should focus on clarity and relevance.

Campus Tours

AdmissionSight

NOVEMBER 29, 2024

While they boast of their education systems being extensive and comprehensive, most neurodivergent students would disagree. This blog can serve as your guide on the best colleges for autistic students, including the best schools for high-functioning autism and colleges with autism programs.

Accommodations

HEM (Higher Education Marketing)

JUNE 11, 2025

Example: Bishop’s University (Canada) boosted promotion by publishing a blog post prior to their Open House that walked readers through what to expect at the event. Whether it’s a livestream, a digital campus tour, or a short webinar, giving families more than one way to experience your school expands your reach.

Campus Tours

HEM (Higher Education Marketing)

APRIL 23, 2025

This includes: Blog posts on topics like “How to Choose the Right Private School for Your Child.” Virtual campus tours and video interviews with faculty. Schools can earn high-quality backlinks by: Partnering with local businesses and educational organizations.

Private School

HEM (Higher Education Marketing)

MARCH 5, 2025

Create must-click content: Create resources that resonate with the users, including calculators and virtual campus tours. The post Mastering SEO and GEO in Education Marketing: The Future of Search Optimization appeared first on Higher Education Marketing.

Education

HEM (Higher Education Marketing)

APRIL 30, 2025

This is why an active social media presence is a key part of today’s educational marketing campaigns. At Higher Education Marketing Agency , we have several years of experience helping schools navigate the social space, converting interest into enrollment, and producing positive outcomes for many schools.

Education

HEM (Higher Education Marketing)

JUNE 4, 2025

Make Mobile a Priority, Not an Afterthought More than 60% of student interactions with higher education websites now happen on mobile. With 80% of prospective students reporting that campus videos (tours, student stories, etc.) Prospects received video messages addressing them by name, hometown, and academic interest.

Enrollment

HEM (Higher Education Marketing)

AUGUST 7, 2024

Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions.

Higher Education

HEM (Higher Education Marketing)

MAY 1, 2024

Reading Time: 10 minutes In the dynamic landscape of higher education, institutions constantly seek innovative strategies to enhance their brand visibility, improve student engagement, and foster a sense of community. Once selected, student ambassadors should represent the university at various events on and off campus.

Higher Education

HEM (Higher Education Marketing)

MAY 31, 2023

These student ambassadors can contribute to your marketing strategy across various touch points and channels—including posting social media posts, writing blogs, hosting campus tours, and assisting with fairs and fundraising events. You can also cross-promote content on one platform with another to expand your reach and impact.

Programs

HEM (Higher Education Marketing)

OCTOBER 5, 2022

Campus tours. In the example below, Xavier College presents a campus tour hosted by two student ambassadors. Taking this approach with video marketing for higher education can be a way for you to increase views on a specific video while also boosting engagement on your social media platforms. .

Campus Tours

HEM (Higher Education Marketing)

NOVEMBER 1, 2023

In this blog post, we will introduce you to some of the benefits and challenges of using digital marketing to attract international students, as well as offer valuable insights on collaborating with a marketing agency to enhance your lead generation strategies.

International Students

HEM (Higher Education Marketing)

NOVEMBER 30, 2022

Example : On its “Guide to Applying” page, Reed College emphasizes its stance on being a test-blind and test-optional school, an approach that is growing in popularity to make higher education more accessible. . In addition to blog posts and news articles, you can choose to share student feedback on social media.

Financial Aid

HEM (Higher Education Marketing)

JULY 3, 2024

Virtual Tours and Campus Life: Provide virtual campus tours, showcasing facilities, dormitories, and student life. Consider creating videos that feature campus tours, student testimonials, and explanations of the admissions process. Infographics: Use infographics to present data and information visually.

Campus Tours

HEM (Higher Education Marketing)

MAY 17, 2023

Build a Sense of Community by Highlighting Alumni Success Stories Career prospects are key concerns for many students, especially those active on LinkedIn for higher education. The post LinkedIn Content Marketing Strategy: Showcasing Your School’s Community appeared first on Higher Education Marketing.

Higher Education

HEM (Higher Education Marketing)

AUGUST 28, 2024

In this blog, we will explore unique and current back-to-school post ideas designed specifically for this exciting season. Reach out to Higher Education Marketing to get started. Showcasing Campus Life One of the most powerful back-to-school post ideas is visually showcasing campus life through social media.

Orientation

HEM (Higher Education Marketing)

SEPTEMBER 20, 2023

Inbound marketing encompasses everything from blogging and social media to email marketing. Good content drives traffic; the more traffic you produce, the higher your chances of generating high-quality leads. You can simply host your blog on your school’s website and post the content that your team produces.

Campus Tours

HEM (Higher Education Marketing)

APRIL 12, 2023

Student ambassadors can provide a campus tour, share their own experiences, or even help with hosting events that will appear on your social media. Example : The University of Liverpool has shared a short video with different students sharing their student experience on campus. Here, the focus is on YouTube SEO.

Higher Education

HEM (Higher Education Marketing)

FEBRUARY 21, 2024

In educational institutions, such a strategy is crucial in attracting prospective students, engaging current students and staff, and maintaining a connection with alumni and the community. These can be used on websites, blogs, or social media to give a real-life glimpse into the school environment. Get in touch with us today.

Campus Tours

HEM (Higher Education Marketing)

JUNE 5, 2024

Whether you need to refine your existing strategies or overhaul your approach completely, this blog provides actionable insights and proven tactics to streamline your enrollment process. By writing blogs that target a specific audience and promoting these on social media, they broaden their reach to the right audience.

Enrollment

HEM (Higher Education Marketing)

NOVEMBER 16, 2022

From blogs and social media posts to landing pages and email messages, inbound marketing equips your school with the tools it needs to connect with its prospects and grow. Here’s a breakdown of the top inbound marketing tips in education that you can use to level up your recruitment efforts. . Source: Business School Lausanne.

Private School

HEM (Higher Education Marketing)

OCTOBER 23, 2024

At Higher Education Marketing (HEM), we know how effective PPC search-engine-based campaigns are at quality lead generation, especially in the education sector. These set of keywords cater to those who are closer to making a decision, such as “apply to,” “enroll in,” or “schedule a campus tour.”

Education

The Enrollment Marketer

APRIL 17, 2024

If your CRM doesn’t make this an easy task, you may want to consider upgrading or augmenting your tech stack, like using HubSpot for higher education in addition to application-based CRMs. Virtual tours While virtual tours have been a thing for years, the pandemic accelerated the need for online campus tours even further.

Higher Education

HEM (Higher Education Marketing)

SEPTEMBER 25, 2024

In this blog post, we explore the key changes in Google Search—particularly the rise of AI integration and evolving search engine algorithms—and how these shifts are reshaping the digital marketing landscape for educational institutions. Schools must focus on creating rich, multimedia content that meets the varied needs of searchers.

Education

HEM (Higher Education Marketing)

SEPTEMBER 4, 2024

Schools are investing in video marketing strategies, including virtual campus tours, student testimonials , and live-streaming events, to attract and engage prospective students. Experiment with various content types including blogs, webinars, infographics, images, and of course, videos.

Campus Tours

HEM (Higher Education Marketing)

OCTOBER 9, 2024

Reading Time: 10 minutes Remarketing has become an essential component of digital marketing strategies across industries, and the higher education sector is no exception. The post Best Practices for Remarketing to MBA Prospects Online appeared first on Higher Education Marketing.

Early Decision

HEM (Higher Education Marketing)

APRIL 10, 2024

Source: LinkedIn Engineering Blog With this information in mind, how can you create an effective business school marketing strategy that drives results? The post Content Marketing For Business Schools: Building A Strong LinkedIn Presence appeared first on Higher Education Marketing.

Campus Tours

HEM (Higher Education Marketing)

AUGUST 9, 2023

A video or blog post highlighting a typical day in the life of a student at your school, particularly one taking a specific program, can effectively address these concerns. Common questions about your school campus and student life can include: What facilities are available for students on campus? Is security provided?

Financial Aid

HEM (Higher Education Marketing)

FEBRUARY 7, 2024

Maps Integrating interactive maps for virtual campus tours presents an innovative way to engage prospective students. These maps can offer a rich, immersive experience, allowing users to explore campus facilities, learn about different departments, and even attend virtual events from their homes.

Retention

HEM (Higher Education Marketing)

JUNE 19, 2024

To stay ahead, educational institutions must continuously innovate and implement strategies that appeal to students evolving needs and preferences. This blog aims to provide actionable insights into five key strategies to help increase your student enrollment. By enhancing the student experience at every stage of the enrollment funnel.

Enrollment

HEM (Higher Education Marketing)

OCTOBER 12, 2022

Likewise, you might use video to tease an upcoming campus tour or offer a sneak peek into classes. The post How to Amplify Your School’s Message With Social Media Engagement Ideas appeared first on Higher Education Marketing. The possibilities of video are virtually endless.

Campus Tours

HEM (Higher Education Marketing)

FEBRUARY 15, 2024

In an educational marketing context, lead generation pages serve to provide prospective students with program details regarding courses, scholarships, tuition, and the admissions process Event Registration: These pages provide event details and include a form for registration.

Education

DC College Counseling

FEBRUARY 6, 2024

Here’s a related blog post I wrote a few years ago, which delves into the differences between expectations families should have for school counselors and independent counselors. Many institutions of higher education require both the FAFSA and the CSS/Profile (administered by the College Board).

Campus Tours

HEM (Higher Education Marketing)

NOVEMBER 23, 2022

A common goal for schools is to generate registrations for events, such as open houses, webinars, info sessions, and campus tours. The post Creating a Paid Advertising Plan: Steps for an Effective Education Advertising Budget and Strategy appeared first on Higher Education Marketing.

Education

HEM (Higher Education Marketing)

JUNE 19, 2024

To stay ahead, educational institutions must continuously innovate and implement strategies that appeal to students evolving needs and preferences. This blog aims to provide actionable insights into five key strategies to help increase your student enrollment. By enhancing the student experience at every stage of the enrollment funnel.

Enrollment