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3 biggest takeaways from the 4th Annual CampusESP Summit

CampusESP

The Columbus Center in Baltimore, MD, was buzzing with energy and excitement from the CampusESP community November 7! Because of COVID, this was the first time since 2019 that The CampusESP Summit was able to take place in person. With growth in the CampusESP community also comes growth in family engagement ideas and success stories.

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Facebook won’t help you reach your parent engagement goals

CampusESP

We know that parent involvement in college is at an all-time high. Communication expectations are high too – when we surveyed 36,400 college parents, 76% of parents responded that they expect communication at least weekly. Drexel University and University of Mississippi are two of our many partners that are doing this (more on that later!)

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5 successful family engagement strategies from customers

CampusESP

This quarter, we’re featuring how institutions are boosting registrations for admissions events, directing parents towards CampusESP instead of Facebook, and more! Read more about how TNS highlights their students as storytellers HERE ! Keep it up, Mount Union! The post has received over 1,500 clicks and several comments!

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4 creative ways CampusESP partners are enhancing family communications

CampusESP

Our Q2 Customer Highlights Newsletter features CampusESP partners that are connecting with families in thoughtful and creative ways. CampusESP has changed the way we communicate and engage with our families.” It was a fun way to have parents share their stories and engage with us in a different way.

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4 content pro tips to enhance your family engagement strategy

CampusESP

The CampusESP team is always impressed with the creative ways we’ve seen our customers engage with families. One of the most popular questions our Account Management team gets asked is what type of content to share with families and how to involve content partners. Plus, it’s a great way for students to get valuable experience. Win-win-win!

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Duquesne University publishes their family engagement strategy journey

CampusESP

More than two years later, Patty Swisher, Assistant Vice President Marketing and Communications, Tracy Jackson, Executive Director of Marketing, and Jennifer Smith, Assistant Director/Parent Relation have published their CampusESP success story in the Journal of Education Advancement & Marketing.