The Enrollment Marketer

JANUARY 12, 2024

The hardest part about building a strategic enrollment marketing plan for student recruitment is figuring out where to start. Most schools are already operating a handful of enrollment management tactics, CRM systems, email communications flows, info sessions, and marketing campaigns.

Enrollment 52

Enrollment Out-of-State Higher Education College Fairs 52

HEM (Higher Education Marketing)

JULY 5, 2023

Though it might seem like these tools are new and coming out of nowhere, AI marketing tools have been around for a while, working in the background and helping businesses reach their marketing goals. If used adequately, AI in education marketing can lead to a turning point for many schools.

Education 80

Education Education Accommodations Financial Aid 80

HEM (Higher Education Marketing)

NOVEMBER 23, 2022

Reading Time: 13 minutes Today’s prospective students turn to the web to learn about schools, using search engines like Google and Bing, but also rely on platforms like YouTube and TikTok to discover their options and learn more about schools and their programs. Do You Really Need A Plan? . The Anatomy of a Paid Ad Campaign .

Education 84

Education Education Placement Campus Tours 84