HEM (Higher Education Marketing)

APRIL 19, 2023

Example : Schools using Mautic CRM can easily set up lead scoring, creating point actions and triggers that determine a lead’s ranking. In Mautic, you can launch the Campaign Builder and begin customizing the details of your SMS message. Getting started with an SMS campaign is simple when using your school’s CRM.

Admissions 70

Admissions Enrollment Financial Aid Applications 70

HEM (Higher Education Marketing)

JANUARY 3, 2024

Mautic by HEM: Mautic by HEM is a CRM and marketing automation solution designed specifically for the education sector. It helps teams manage customer interactions, track leads, and monitor sales pipelines. In addition, it offers tools for email marketing, social media marketing, SEO, and content management, among others.

Accommodations 94

Accommodations Orientation Education Education 94

HEM (Higher Education Marketing)

FEBRUARY 8, 2023

With Mautic CRM, schools can set up source tracking and attribution in marketing. Example: The screenshot below shows how schools can use Mautic CRM to set up last-click attribution: It’s worth noting that your CRM is a powerful tool, and it can provide you with even more insights, including precise data about your leads.

Enrollment 79

Enrollment Applications Education Education 79

HEM (Higher Education Marketing)

SEPTEMBER 6, 2023

By navigating to “School Setting” then to “Integrations,” you’ll have the option to add in your CRM (Mautic) details and enable the connection: Once you’ve integrated your CRM, your team can focus on high-quality leads, those who are most likely to convert and submit an application at your school.

Applications 87

Applications Enrollment Education Education 87

HEM (Higher Education Marketing)

JUNE 7, 2023

In HEM’s Mautic CRM, you can navigate to the “Leads by Channel” Report and view how well different channels converted your school’s leads: A closer look at conversion tracking and attribution can also be especially helpful. Depending on your goals and resources, you can decide which ones to focus your efforts on.

Higher Education 82

Higher Education Education Education Enrollment 82

HEM (Higher Education Marketing)

DECEMBER 7, 2022

In fact, this was the goal when developing HEM’s Mautic CRM. . Below is an example of how this appears on HEM’s Mautic CRM: Schools using Mautic CRM can add contacts by using the “quick add” feature as well as the Contact Builder. Schedule a free demo of Mautic for Schools ! .

Enrollment 75

Enrollment Higher Education Education Education 75

HEM (Higher Education Marketing)

OCTOBER 19, 2022

Below is the window revealing different options to import agencies or push new accounts into Mautic , HEM’s proprietary CRM: . By navigating to the settings and connecting your CRM, your team can import and export key information about its contacts.

Applications 73

Applications Accommodations Higher Education Enrollment 73

HEM (Higher Education Marketing)

SEPTEMBER 14, 2022

Using software, like Mautic by HEM , is particularly helpful because it allows you to schedule emails for different contacts based on their time zone. Here, marketing automation services can help with organizing the delivery of your email campaign.

Higher Education 52

Higher Education Enrollment Financial Aid Education 52

HEM (Higher Education Marketing)

NOVEMBER 9, 2022

Mautic by HEM gives your school the option to create template emails that are both automated and manual, where you can customize the design, copy, and content of your emails with an intuitive template builder. . Your school can choose from existing email marketing examples and adapt the content as you see fit. .

Enrollment 88

Enrollment Extracurricular Orientation Out-of-State 88