The Enrollment Marketer

FEBRUARY 22, 2023

I’ve been going to the annual NAGAP conference for more than a decade, and it’s definitely my favorite higher education industry event. Each year I look forward to the networking and educational workshops on graduate enrollment marketing — and, of course, having fun and building relationships with our clients who attend the conference.

Higher Education 52

Higher Education Enrollment Education Education 52

BestColleges

MARCH 31, 2023

Data show that having a diverse campus can benefit students, not only socially, but also when it comes to their future careers and earnings. This report covers the racial and ethnic diversity of college students and faculty and explores why diversity is important in higher education. million students (60%) were 18-24, 5.8

Higher Education 52

Higher Education Education Education Bachelor's Degree 52

BestColleges

MARCH 29, 2023

Data Summary Check Nearly 1 in 5 undergraduate college students reported having a disability in 2015-2016. [1] 1] Check 12% of graduate students reported having a disability. Note Reference [1] Check In 2022, 15% of college students reported having ADD or ADHD. [2] 24.8%) has a disability. [5] 16% dropped out.

Higher Education 52

Higher Education Accommodations Education Education 52

Ruffaloni

OCTOBER 26, 2023

Programs need to serve students whose expectations have changed dramatically. Earlier this month, the Council of Graduate Schools (CGS) released their annual “Graduate Enrollment and Degrees 2012-2022” report. The headline in Inside Higher Education was that graduate enrollment contracted by 4.7

Education 147

Education Education Enrollment Graduate Students 147

BestColleges

AUGUST 15, 2023

Data Summary Check In July 2021, there were roughly 124,500 student workers represented in higher education unions. [1] 1] Check Across the nation, graduate student union dues typically range from 1.5-2.5% How to Become a Union Member Why Do Students Unionize? of gross pay.

Graduate Students 52

Graduate Students Higher Education Undergraduate Students Out-of-State 52

EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. by growing lifelong learning offerings.

Graduate Students 59

Graduate Students Enrollment Higher Education Policies 59

BestColleges

APRIL 4, 2023

Graduate student employees at the University of Michigan (U-M) went on strike at the end of March, demanding better wages, healthcare benefits, and working environments. Now, the university is suing them in the latest labor dispute to rock higher education.

Graduate Students 52

Graduate Students University University Accommodations 52

Ruffaloni

APRIL 22, 2024

Discover groundbreaking strategies, gleaned from real student perspectives, to tailor the college planning experience. Unveil the keys to student engagement in this thrilling journey to revolutionize how we guide students through higher education decisions, meeting them where they are.

Enrollment 130

Enrollment Higher Education Online Programs Transition 130

Ruffaloni

NOVEMBER 16, 2023

Graduate students are more likely to enroll at the program that admits them first. In today’s rapidly evolving higher education landscape, university leaders must recognize the pivotal role of efficient admissions processes in securing and maintaining competitive advantage.

Admissions 147

Admissions Enrollment Graduate Students Higher Education 147

Heller Admissions Blog

APRIL 20, 2023

However, please be reminded this is what worked for me and everyone’s journey into higher education is different. I mean, what can I say, I was working off momentum and under my own philosophy that if I do it all now I won’t have to do it later.

Graduate Students 52

Graduate Students Government Semester Policies 52

Ruffaloni

SEPTEMBER 28, 2023

Student feedback is essential for optimizing your marketing efforts. As the landscape of higher education continues to evolve, institutions are faced with the challenge of distinguishing their programs from others. New RNL research shows that graduate enrollment is normalizing , with a significant shift towards online education.

Programs 162

Programs Enrollment Higher Education Graduate Students 162

BestColleges

AUGUST 7, 2023

At a time when diversity in higher education is under attack, it's never been more important to invest in our nation's Historically Black Colleges and Universities, Tribal Colleges and Universities, Minority-Serving Institutions, community colleges, and other inclusive institutions," U.S. "At

Grants 52

Grants Education Education Minor 52

Ruffaloni

JUNE 28, 2023

Social listening for higher education can give individuals, teams, programs, and entire institutions an advantage in multiple ways. In higher education, marketers are often monitoring industries and the economy in general, in addition to their own competitors. How do you know if you’re doing it right?

Higher Education 130

Higher Education Enrollment Education Education 130

Ruffaloni

MAY 11, 2023

Learn more and order The third edition of Strategic Enrollment Planning: A Dynamic Collaboration provides a roadmap for navigating the shifting higher education terrain. Chapter 1 sets the historical stage for higher education, exploring major trends and considering the future. What’s in the new book edition?

Enrollment 147

Enrollment Financial Aid Higher Education Scholarships 147

Ruffaloni

NOVEMBER 17, 2022

Millions of online undergraduate and graduate students may have been undercounted. Because online and graduate students are less committed to starting in the fall. The fall enrollment snapshot that we have relied on is undercounting online student by 75 percent among undergraduates and 44 percent among graduate students.

Enrollment 264

Enrollment Graduate Students Undergraduate Students Online Programs 264

BestColleges

MAY 2, 2024

The Department of Education will forgive debt for over 300,000 former Art Institute students. ED found that the Art Institute misled potential students with inflated job placement rates. Former students need not take any further action to qualify for debt forgiveness. 1, 2004, and Oct. billion in total debt. "We

Placement 119

Placement Loans Out-of-State Field of Study 119

Ruffaloni

FEBRUARY 22, 2024

In fact, according to RNL’s 2023 E-Expectations Trend Report , college and university websites are the single most utilized resource for students—and 58 percent of undergraduate students use search engines to find a college’s website. We can talk about how we can optimize your pages in search.

Higher Education 246

Higher Education Education Education Enrollment 246

Ruffaloni

NOVEMBER 17, 2022

This may sound simple, but higher education—and in particular graduate education—has been guilty of ignoring market trends and expectations, and then applying engagement and communication strategies that fit the academic environment rather than the needs and demands of prospective students. Schedule consultation.

Enrollment 147

Enrollment Higher Education Graduate Students Admissions 147

Ruffaloni

NOVEMBER 17, 2023

As I did that, I wanted to address five statistics that keep coming up in my conversations with graduate enrollment leaders. As we reported last month , the most recent Council of Graduate Schools (CGS) annual “ Graduate Enrollment and Degrees 2012-2022 ” report highlighted YoY enrollment contraction of -4.7

Enrollment 147

Enrollment Online Programs Out-of-State Graduate Students 147

Ruffaloni

OCTOBER 26, 2023

As I travel around the country talking to institutional leaders, I have realized that something has really shifted in higher education. But then “Mega Universities” and other clever, resourceful institutions began to see these adult and graduate students as the primary audience.

Enrollment 147

Enrollment Graduate Students Higher Education Undergraduate Students 147

Ruffaloni

AUGUST 30, 2023

Regardless of the common misperception that prospective graduate students do not click on digital ads, they do click, and therefore digital lead generation really does work. I wrote on just this topic in RNL’s recently released RNL 2023 Graduate Student Recruitment Report. The answer?

Programs 130

Programs Graduate Students Enrollment Higher Education 130

Peterson's Blog

APRIL 8, 2024

In the ever-evolving landscape of education, students are continually seeking ways to stand out amongst their peers, showcase their academic prowess, and pave the way for their future success. Here, we delve into the importance of scoring high on AP exams and how it can impact a student’s academic trajectory: 1.

Placement 52

Placement Test Prep Higher Education Tuition 52

BestColleges

AUGUST 14, 2023

The 32 majors proposed to be discontinued in recommendations from the Office of the Provost include 12 undergraduate majors and 20 graduate-level majors, according to a press release last week. State funding for higher education decreased by 24% between the 2013 and 2024 fiscal years in West Virginia, to the tune of $146.2

University 98

University University Higher Education Policies 98

BestColleges

FEBRUARY 22, 2023

The Department of Education asked for suggestions on how to compile a list of low-financial-value college programs. Others questioned whether a list would actually aid prospective students. The comments also point out that now-Undersecretary of Education James Kvaal signed off on a letter in 2019 essentially making the same argument.

Education 52

Education Education Programs Financial Aid 52

BestColleges

JANUARY 19, 2024

This is the first higher education institution OpenAI has collaborated with. A BestColleges survey found that 43% of college students have used ChatGPT or a similar AI application, and 61% think AI tools like ChatGPT will become the new normal.

Retention 59

Retention University University Higher Education 59

College Essay Guy

MARCH 21, 2024

Going to graduate school can be an excellent way to increase your career prospects, advance your career, and boost your salary. That number you just read is the average debt balance among graduate students with federal student loans in 2023, according to the Education Data Initiative.

Loans 52

Loans Financial Aid Grants Tuition 52

BestColleges

NOVEMBER 15, 2023

The college is accessible to Pell-eligible or undocumented students and will allow them to graduate without debt and without paying out-of-pocket costs. Students who complete the associate degree can go on to earn a bachelor's degree from the university for less than $10,000.

Ivy League 52

Ivy League Bachelor's Degree Associate's Degree Programs 52

BestColleges

MARCH 8, 2024

Student teachers in Pennsylvania will have the opportunity to earn $10,000 from the state starting in the 2024-2025 academic year. Participants must be enrolled in a state-approved educator preparation program and commit to teaching for at least three years at a state school post-graduation. For this reason, Sen.

Higher Education 52

Higher Education Grants In-State Policies 52

BestColleges

FEBRUARY 15, 2024

Penn Engineering has long been a pioneer in computing and education, with ENIAC, the first digital computer, and the first Ph.D. New Frontier in Higher Education Many colleges and universities remain divided on how to tackle the possibilities of AI. in computer science," Raj Singh said in a press release.

Ivy League 98

Ivy League Retention Concentration Higher Education 98

Ruffaloni

JANUARY 18, 2024

Professionally, you may have set a goal to better understand the markets (students) your college or university serves, how those markets are changing, and what new markets that may be available to you. Is your core market(s) experiencing shift if population composition by race/ethnicity? Are the demographics changing in adjacent markets?

Out-of-State 130

Out-of-State Enrollment Higher Education In-State 130

BestColleges

JUNE 30, 2023

The court's decision came down to whether the debt forgiveness plan is an appropriate application of the Higher Education Relief Opportunities for Students Act of 2003 (HEROES Act). He added that the HEROES Act allows the federal government to make "modest adjustments" to the federal student loan system. 11, 2001. "We

Loans 90

Loans ACT Higher Education Government 90

Ruffaloni

AUGUST 30, 2023

Every year, I look forward to the release of the Changing Landscape of Online Education (CHLOE) report from QM and Eduventures, which shares results from a national survey of chief online officers (COOs) across higher education. for graduate students), this figure is still striking.

Online Programs 147

Online Programs Enrollment Retention Higher Education 147

Ruffaloni

APRIL 27, 2023

Every aspect of new student enrollment must be considered: traditional new students, transfer students, student athletes, nontraditional or working adults, graduate students, and unique populations that your institution can serve. We give you the road map and your guide towards a strategic enrollment plan.

Enrollment 147

Enrollment Retention Transfer Higher Education 147

BestColleges

MAY 9, 2024

The Texas A&M Mays Business School landed a $25 million donation to support the construction of a new graduate education building. A record $25 million gift from the Mays Family Foundation will support a new graduate education building in the business school complex, according to a press release.

Accommodations 52

Accommodations Orientation Online Programs Enrollment 52

BestColleges

FEBRUARY 22, 2024

Undocumented students are currently unable to hold campus jobs due to federal law. There are an estimated 83,000 undocumented college students in California. A proposed bill in California would allow public higher education institutions in the state to hire undocumented students.

Financial Aid 52

Financial Aid University University Higher Education 52

BestColleges

FEBRUARY 9, 2024

Graduate student workers at the California Institute of Technology have voted to form a union. The union is made up of graduate and postdoctoral researchers, the first time in labor history both groups have voted at the same time to unionize. The vote was passed with 77% approval for graduate workers and 83% for postdocs.

Higher Education 52

Higher Education Graduate Students Education Education 52

BestColleges

MAY 2, 2024

Students' sentiments about the economy and high-paying job prospects after college. Among the 1,000 current undergraduate and graduate students BestColleges surveyed, roughly two-thirds (65%) categorize the current state of the economy as bad or very bad. Note Reference [1] , Note Reference [2] What's not on the rise?

Out-of-State 98

Out-of-State Loans Internship In-State 98