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Building the College List

CTK College Coach

FREE DOWNLOAD : Create a Spreadsheet for Your College List. Take Your First Campus Tours Begin your campus tours by visiting some easily accessible locations, ideally by taking official tours. You will start wide and narrow down as you determine other factors that matter in your search.

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The Strategies Behind the Best College Websites

The Enrollment Marketer

If your CRM doesn’t make this an easy task, you may want to consider upgrading or augmenting your tech stack, like using HubSpot for higher education in addition to application-based CRMs. Virtual tours While virtual tours have been a thing for years, the pandemic accelerated the need for online campus tours even further.

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Is Your Institution ‘Gen P’ Ready?

EAB

Read on for five key insights and recommendations to ensure Gen P’s success in higher education. Many students missed crucial classroom experiences or faced challenges with remote learning, creating gaps in their educational foundation. Download the process mapping tool here.

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How to Make the Most of Your College Visits

Humbach Education Consulting

Extended Visit In addition to the basic visit schedule – an information session, a campus tour, and a meal on campus – ask if you can add the following appointments at the schools that you are most interested in: Meet individually with an admissions counselor. Introduce yourself to some students and ask questions.

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Landing Page Best Practices for Educational Marketers

HEM (Higher Education Marketing)

Reading Time: 9 minutes In the competitive realm of educational marketing, adequately optimized landing pages are a significant asset for connecting with potential students and enhancing recruitment strategies. Source: HEM Educational marketers must champion the use of both methods to enhance campaign success.

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Creating a Paid Advertising Plan: Steps for an Effective Education Advertising Budget and Strategy

HEM (Higher Education Marketing)

There are countless benefits to developing a paid advertising plan for education marketing. This can include location, interests, behavior, education, occupation, and more. A common goal for schools is to generate registrations for events, such as open houses, webinars, info sessions, and campus tours.

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LinkedIn Content Marketing Strategy: Showcasing Your School’s Community

HEM (Higher Education Marketing)

Unlike a company page, a school page can showcase the alumni associated with that school since students can add its name under the Education section of their own profiles. The post LinkedIn Content Marketing Strategy: Showcasing Your School’s Community appeared first on Higher Education Marketing.