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10 Cutting-Edge Student Recruitment Strategies to Elevate Your Enrollment Game

HEM (Higher Education Marketing)

JUNE 4, 2025

Traditional methods (college fairs, brochures, high school visits) still play a role, but they cant carry the weight alone anymore. With 80% of prospective students reporting that campus videos (tours, student stories, etc.) Gen Z expects more. And so do their parents. What works well?

Enrollment

Enrollment Campus Tours Higher Education Out-of-State

The Ultimate Guide to Supplemental College Application Essays (Examples Included)

Shemmassian Academic Consulting

APRIL 28, 2023

Anita, our humanities-oriented student, writes that she’s interested in studying history, and includes a tidbit in her “Why Yale” essay from the campus tour she was able to take about how Yale’s architects were so obsessed with the past that they built the campus to look even older than it is.

Applications

Applications Extracurricular Campus Tours Admissions

New Student Pulse

10 Cutting-Edge Student Recruitment Strategies to Elevate Your Enrollment Game

The Ultimate Guide to Supplemental College Application Essays (Examples Included)

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