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Higher Ed On-Page SEO: A Comprehensive Guide to Elevating Your Web Content

HEM (Higher Education Marketing)

Optimize Your School Web Page’s HTML Elements and Meta Tags Your school website’s code plays a significant role in how search engines crawl your content and whether or not they display your webpage in the SERP. These tags allow web crawlers to index your page accurately and determine its relevance to different keywords.

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How to help your student choose a college: A parent checklist

Colorado State University

Once your student has been admitted to colleges, they might be floundering on how to choose one. The setting of the college will be a part of their life as much as the university itself. #2. Make sure they are ready to consider the logistics — and price tag— around each choice. #3. Size of college. READ PARENT BLOGS.

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Want to Be Recruited for College Athletics? Start Here!

Bright Futures Blog

Do you envision college athletics in your bright future? . Put yourself out there by demonstrating interest to the schools and athletic departments on your college wishlist. As a student-athlete, your job includes maintaining a high GPA, putting your heart into your sport, and marketing yourself to college athletics recruiters.

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Promotional Videos for Schools: Simple Yet Effective Approaches to Video Marketing

HEM (Higher Education Marketing)

Example : As a form of self-introduction, Oxford College has created a short video that welcomes prospects and invites them to discover what the school is all about. Campus tours. Example: The Canadian Business College shares a short video using a student’s testimonial. Source: Conestoga College Continuing Education.

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How to Amplify Your School’s Message With Social Media Engagement Ideas

HEM (Higher Education Marketing)

Likewise, you might use video to tease an upcoming campus tour or offer a sneak peek into classes. For example, Oxford College created an Instagram post asking current students to share their experiences at the school. For instance, think about using hashtags or location tags to boost the chances of your content being seen.

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University SEO Strategies For Effective Educational Marketing

HEM (Higher Education Marketing)

Effective University SEO Strategies For Your School Gone are the days of cramming keywords into blog content. By integrating these keywords into their website content, blog posts, and online advertisements, you can significantly improve their visibility on search engine results pages (SERPs).

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Landing Page Best Practices for Educational Marketers

HEM (Higher Education Marketing)

In education, they’re used for webinars, open houses, and campus tours Application: These pages typically detail the admissions process, deadlines, and a direct link to the application form. Tools for tracking tags, cookies, and pixels are indispensable for interpreting data about campaign performance and user behavior.