tag Transition to College Blog Related Topics 
EAB
SEPTEMBER 18, 2023
Blogs Navigating Privacy Controls with Google Analytics 4 (GA4) By Adnan Sosic Adnan Sosic serves as the Director of Marketing Analytics in EAB’s Agency team, focused on helping colleges and universities design audience centric and action oriented.edu content strategy.
HEM (Higher Education Marketing)
OCTOBER 5, 2022
Reading Time: 11 minutes A compelling video can do wonders to improve your school’s engagement and brand awareness. After all, it can serve as a visually captivating way to showcase your school and its community. Not sure how to get started? Identify Your Goals and Audience in a Video Marketing Strategy.
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HEM (Higher Education Marketing)
FEBRUARY 15, 2024
Establishing a strong online presence with well-optimized landing pages is now considered necessary for educational institutions aiming to attract and retain students. Marketers must blend design, content, and analytics to craft high-converting landing pages. What Is a Landing Page and What Are Its Components?
The College Solutions Blog
OCTOBER 19, 2021
In my last college blog post, I wrote about the pros and cons of applying to college early decision. Here is more to consider before you apply early decision or early action to college: 1. Here are some of the colleges that offer ED II: American University. Bates Colleges. Bennington College.
HEM (Higher Education Marketing)
AUGUST 31, 2022
That’s because a global site tag gets triggered on every page that generates a pageview. Reading Time: 12 minutes By now, you’ve likely heard about the changes that Google is making to its analytics tool. Google Analytics 4 (GA4) will go into effect on July 1, 2023. Changes to Users in Google Analytics for Higher Education.
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