HEM (Higher Education Marketing)

OCTOBER 12, 2022

Here are some tips to turn up the volume on your school’s social media channels and deliver content that resonates with potential students today. . . Prospective students want to feel listened to, and they want to know that their questions and concerns are being addressed. Start a Conversation With Your Followers.

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Campus Tours Higher Education Education Education 105

Niche

APRIL 25, 2023

Want to keep updated about the blog? If your school is deeply committed to that work, that means it’s critically important to make sure you’re recruiting students and families who will walk along that path with you. Sign up for the newsletter! Diversity, equity, and inclusion work can’t be done halfway.

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HEM (Higher Education Marketing)

OCTOBER 5, 2022

Even schools with a modest budget or limited resources can create powerful videos that resonate with prospective students. With an effective video content marketing strategy and basic equipment, you can begin to produce videos that give your prospects an insider perspective. . Student testimonials. Campus tours.

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Campus Tours Placement Higher Education Transition 81

BestColleges

MAY 30, 2023

A master of business administration (MBA) degree program prepares students for leadership and managerial positions. On top of a traditional business-oriented curriculum, many programs allow students to specialize in emerging and fast-growing fields, such as sustainability and AI. undergraduate GPA. or above.

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Concentration Online Programs Bachelor's Degree GPA 40

BestColleges

AUGUST 7, 2023

HBCUs provide a culturally enriched environment and foster a sense of belonging and support for students in higher education. Many HBCU programs come with a relatively affordable price tag. Resident students pay just $324 per credit , while non-resident students pay more than twice that rate. An added bonus?

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HEM (Higher Education Marketing)

DECEMBER 6, 2023

Reading Time: 8 minutes Gone are the days when schools relied solely on print advertising and direct mail to reach prospective students. In this blog post, we will provide some essential tips and insights on building and maintaining a successful blog. What Is a School Blog?

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HEM (Higher Education Marketing)

DECEMBER 28, 2022

After all, it’s this data that allows your school to understand its prospects’ enrollment journeys—revealing the impact of your calls to action along with key trends and opportunities. Read on to discover how your school can use conversion tracking to understand where its prospects are coming from and how well they’re converting!

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HEM (Higher Education Marketing)

FEBRUARY 15, 2024

Reading Time: 9 minutes In the competitive realm of educational marketing, adequately optimized landing pages are a significant asset for connecting with potential students and enhancing recruitment strategies. As digital touchpoints present a focused message, they can convert a casual browser into an engaged prospect.

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Education Education International Students Placement 90

HEM (Higher Education Marketing)

APRIL 17, 2024

Search Engine Optimization remains critical for reaching potential students, faculty, and researchers. Additionally, we’ll examine the power of local SEO for institutions looking to attract students to their physical campuses. The key to success lies in the effectiveness of the university’s marketing strategies.

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HEM (Higher Education Marketing)

DECEMBER 14, 2022

Reading Time: 11 minutes How do you know if your digital marketing is up to par or if there are gaps or missed opportunities that could be costing you students and revenue? Refine Your School ’s Student Personas with a Di gital Marketing Audit. Refine Your School ’s Student Personas with a Di gital Marketing Audit.

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Enrollment Higher Education University University 90

HEM (Higher Education Marketing)

APRIL 12, 2023

Schools looking to get ahead are increasingly turning to YouTube, establishing a presence that sets them apart from their competition, all while allowing them to better connect with prospects. So here’s a handy guide to help your school use its YouTube channel to the fullest, effectively attracting prospects and generating results.

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Higher Education Campus Tours Accommodations Education 83

HEM (Higher Education Marketing)

JULY 19, 2023

Not only will this help schools position themselves as leaders, but it will also encourage prospective students to explore the offerings available. There are many things your school can do to help prospects become familiar with your offerings. But brand awareness is about more than just word-of-mouth promotion.

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Placement Higher Education Enrollment Education 87

HEM (Higher Education Marketing)

MAY 17, 2023

Reading Time: 9 minutes It’s no surprise that LinkedIn is a great platform for schools looking to attract professional, career-minded prospects. With a strong LinkedIn content marketing strategy , schools can effectively reach their prospects and build more meaningful connections with them.

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Higher Education Campus Tours Education Education 79

HEM (Higher Education Marketing)

SEPTEMBER 13, 2023

Given that schools are increasingly pressured to adopt AI tools for marketing purposes, this blog will discuss some critical issues education marketers should consider when working with Google Ads AI. This summer, the company launched two new AI-powered advertising tools to help marketers “accelerate” business growth.

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Education Education Minor Out-of-State 91

HEM (Higher Education Marketing)

FEBRUARY 1, 2023

It’s become a strategy that many schools depend on to reach prospects and boost their brand visibility. By leveraging your student personas and identifying your user’s search intent, you can begin crafting SEO-driven content that delivers results.

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Enrollment Higher Education Education Education 71

HEM (Higher Education Marketing)

APRIL 5, 2023

As both technology and student behaviors continue to evolve, digital advertising strategies for schools must be re-evaluated. Understanding Common Channels in Higher Education Marketing Marketing channels can be viewed as media that allow schools to market their programs and student experience to prospects.

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HEM (Higher Education Marketing)

AUGUST 31, 2022

This means that schools can track prospects across devices since the data is processed on the server instead of the prospect’s web browser. The student user data will typically be gathered through User IDs, first-party cookies, and Google Signals from those who opted into ad personalization.

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Bright Futures Blog

MARCH 8, 2022

As a student-athlete, your job includes maintaining a high GPA, putting your heart into your sport, and marketing yourself to college athletics recruiters. It’s important to realize the “student” half of student-athlete is just as important as your athletic ability. Is student-athlete housing available?

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GPA Standardized Testing Scholarships High School 52

HEM (Higher Education Marketing)

JULY 26, 2023

By focusing on your link building strategy, your school can begin generating these valuable links—becoming much more accessible to your target prospects. Generating High Authority Backlinks Using Linkable Assets Search engine users, including your prospects, generally gravitate towards the best or most promising content.

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Higher Education Study Abroad Out-of-State Placement 88

HEM (Higher Education Marketing)

MAY 10, 2023

This means working with your web developer to prevent prospects from clicking the wrong button because a pop-up is loaded at the last second. It all starts with focusing on search intent, which enables you to tailor your content to provide your prospects with the most value—no matter where they are in the admissions funnel.

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