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US Universities with no application fees | Exploring unique options

iSchoolConnect

Renowned for its diverse and prestigious universities, the US offers higher education that often comes with a hefty price tag. […] The post US Universities with no application fees | Exploring unique options appeared first on Study Abroad Blogs | All about universities, programs, tests, & more!

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Navigating Privacy Controls with Google Analytics 4 (GA4)

EAB

Blogs Navigating Privacy Controls with Google Analytics 4 (GA4) By Adnan Sosic Adnan Sosic serves as the Director of Marketing Analytics in EAB’s Agency team, focused on helping colleges and universities design audience centric and action oriented.edu content strategy. In Tag Manager, navigate to Admin and then Container Settings.

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Key Takeaways from the 2023 Virtual Enrollment & Marketing Summit

Niche

Want to keep updated about the blog? Your school’s commitment to diversity shouldn’t be a surprise, but keep it real. Diversity, equity, and inclusion work can’t be done halfway. This is the first signal to families that diversity is something that the school takes very seriously. Sign up for the newsletter!

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Google Ads AI: Potential Risks Education Marketers Should Be Aware Of

HEM (Higher Education Marketing)

Given that schools are increasingly pressured to adopt AI tools for marketing purposes, this blog will discuss some critical issues education marketers should consider when working with Google Ads AI. This summer, the company launched two new AI-powered advertising tools to help marketers “accelerate” business growth.

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Landing Page Best Practices for Educational Marketers

HEM (Higher Education Marketing)

To build trust and attract students from diverse backgrounds, landing pages must mirror the quintessential elements of localized experiences. Tools for tracking tags, cookies, and pixels are indispensable for interpreting data about campaign performance and user behavior.

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LinkedIn Content Marketing Strategy: Showcasing Your School’s Community

HEM (Higher Education Marketing)

You can also tag your alumni in these stories to make them more shareable, boosting the visibility of your content while also involving your alumni in what you create. It’s helpful to remember that stories of noteworthy growth are more likely to gain traction and generate engagement.

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High Authority Backlinks: How Your School Can Improve its SEO

HEM (Higher Education Marketing)

You can simply publish an image on your school website or blog and generate a backlink anytime other internet users share that content on their own platforms. Example : Medix College shares an infographic on their blog that condenses a lot of information in an easily digestible and eye-catching way.