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Niche
APRIL 14, 2023
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HEM (Higher Education Marketing)
AUGUST 31, 2022
Here, an Active User is captured when a prospect has an engaged session or when GA4 collects first_visit events (in websites) or first_open events (in apps). . That’s because a global site tag gets triggered on every page that generates a pageview. In UA, Users stands for the Total Users, whereas in GA4, it will refer to Active Users.
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