The Enrollment Marketer

JANUARY 12, 2024

The hardest part about building a strategic enrollment marketing plan for student recruitment is figuring out where to start. Most schools are already operating a handful of enrollment management tactics, CRM systems, email communications flows, info sessions, and marketing campaigns.

Enrollment 52

Enrollment Out-of-State Higher Education College Fairs 52

HEM (Higher Education Marketing)

MAY 1, 2024

Designing and executing a successful Student Ambassador Program involves strategic planning, clear objectives, and ongoing support and training for the ambassadors. Simply put, a student ambassador program is a strategic initiative adopted by higher education institutions where students act as representatives of a school.

Higher Education 87

Higher Education Education Education Programs 87

The Enrollment Marketer

JANUARY 24, 2023

There are lots of enrollment marketers that spend their time playing whac-a-mole. Chess players, on the other hand, have their plan mapped out and each move they make is deliberate and strategic. What’s the difference between blog posts and SEO? Which game seems more sophisticated to you: whac-a-mole or chess?

Enrollment 98

Enrollment Higher Education Semester Education 98

College Essay Guy

NOVEMBER 20, 2023

Your college essay (aka personal statement) is a core component of this overall story, helping your reader to understand the WHY that connects your various WHATS. So whether your applications are years away or right around the corner, you should work backwards to make yours a compelling application component.

Admissions 52

Admissions Concentration Minor Extracurricular 52

HEM (Higher Education Marketing)

APRIL 17, 2024

Reading Time: 11 minutes Today, universities seeking to improve awareness and boost enrollment face a unique challenge: how to stand out among many competitors and reach the right people online. When executed strategically, university SEO strategies can elevate its online presence, making it more visible to its target audience.

Education 79

Education Education University University 79

EAB

JANUARY 30, 2023

Blogs Creating a data-informed campus: part 3 Using data to facilitate institutional effectiveness The conversation around data-informed decision making in higher education continues to accelerate. A common component of accountability is an increased reliance on data to inform decision-making.

Higher Education 98

Higher Education Policies Out-of-State Government 98

EAB

MAY 2, 2023

Blogs 3 Tips to Streamline Community College Compliance Reporting How to save time and move your data strategy from disparate to deliberate Community College IR and IE offices spend weeks (if not months) each year on IPEDS and other compliance reports. This allows different sources of data to “speak” to each other.

Community College 52

Community College Community College Government Out-of-State 52