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10 Key Strategies to Improve Student Retention in Higher Education

HEM (Higher Education Marketing)

As an education marketer, ask yourself: how can you create an experience that ensures students feel supported and motivated to stay the course? Retention marketing is the strategic use of targeted campaigns, communication, and engagement initiatives that keep current students enrolled and actively involved in their educational journey.

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Start the New Year Right: A Step-By-Step Guide to Refreshing Your Education Marketing Plan for 2025

HEM (Higher Education Marketing)

This year, education marketing will continue to evolve rapidly, and staying ahead means adapting to the latest trends, technologies, and audience expectations. As a school marketer or administrator, you have the opportunity to refresh your education marketing plan, making it more dynamic, personalized, and impactful. Contact HEM today!

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Rigor: The Not-So-Secret Ingredient of your College Application “Pizza”

Georgia Tech Admissions Blog

Some of the most common advanced curriculum options we see include Advanced Placement (AP), International Baccalaureate (IB), Dual Enrollment (DE), Advanced Level (A-Level, AL, formerly known as AICE), Post-AP coursework, and school-specific rigor (commonly found at boarding schools, independent schools, etc.).

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Higher Ed’s Reality Check: What Students Really Think About College

Ruffaloni

Fresh data RNLs research studies show a big disconnect between what higher education offers and what students need. A new report from the Western Interstate Commission for Higher Education is waving red flags about dropping enrollment numbers and workforce gaps if colleges can’t step up their game and prove their worth.

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Email Marketing for Parent and Community Engagement

HEM (Higher Education Marketing)

Parents are eager to be involved in their child’s education. Source: Higher Education Marketing Defining Engagement-Based Email Marketing For schools, engagement is arguably the most crucial metric of email marketing. Source: Higher Education Marketing | Mautic 2. Source: Higher Education Marketing | Mautic 4.

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The New Reality of College Planning:  Why Personalization Matters More Than Ever

Ruffaloni

They’re not just intimidated by the paperworkthey’re questioning the entire value proposition of higher education. The numbers tell a sobering story: over 90 percent of high school juniors and seniors find financing their education somewhere between “somewhat difficult” and “very difficult.”

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UCLA Graduation Requirements: A Complete Guide

AdmissionSight

Advanced Placement (AP) A score of 3, 4, or 5 on the AP English Composition exam can also fulfill this requirement. If you don’t meet the requirement in any of these ways, you will be required to take the Analytical Writing Placement Examination (AWPE) offered during your first year at UCLA. Advanced Placement.