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Reading Time: 8 minutes Education marketing is poised for a transformative shift in 2025. If youre new to educational marketing or administration, you may benefit from a working definition of the topic were exploring. What is education marketing? Lets explore! Struggling with enrollment? What comes next?
At Higher Education Marketing, we’ve spent years refining approaches that yield measurable results for schools offering language learning programs. The following strategies offer actionable steps to elevate your ads targeting language students and attract the right prospects to your programs. Let’s explore!
Degree program pages are the heart and soul of almost any college or university website. Why focus on degree program pages for search optimization? For most colleges and universities we partner with, we recommend starting with program pages to get the greatest value out of your SEO investment.
The outlook for graduate education in 2025 is strong. I also keep an eye on the analogous undergraduate trends to see if graduate (and/or online) education will be called upon to shore of institutional health even more than it has over the last few years. They now represent about 1 in 6 graduate students. Why am I concerned?
While recruitment is essential to maintaining a thriving institution, keeping students engaged and enrolled until they complete their programs is just as vital. As an education marketer, ask yourself: how can you create an experience that ensures students feel supported and motivated to stay the course? Why is that?
Reading Time: 11 minutes Authenticity has become a cornerstone of successful education marketing campaigns. Thats why we recommend the combined use of two powerful tools: student ambassador programs and user-generated content (UGC). Start by clearly outlining the programs purpose. Lets get started! Struggling with enrollment?
Reading Time: 11 minutes Authenticity has become a cornerstone of successful education marketing campaigns. Thats why we recommend the combined use of two powerful tools: student ambassador programs and user-generated content (UGC). Start by clearly outlining the programs purpose. Lets get started! Struggling with enrollment?
Having spent years in higher education enrollment and marketing, I’ve know firsthand the dedication it takes to connect with prospective students and ensure their success, keenly aware of the immense effort required, the daily challenges teams face in standing out amidst a sea of institutions, and the ever-increasing workloads they manage.
Teachers are the backbone of any educational system, shaping minds and molding futures. However, the demands of modern education require more than just experience; they call for ongoing growth and refinement. Types of Advanced Degrees for Educators First, lets have a look at the types of degrees teachers can choose from.
The program offers several scholarships with different amounts of money and requirements. The program offers scholarships based on your high school grades and test scores. You still have time remaining in your scholarship program. How do you qualify for a Bright Futures Scholarship? Complete the required high school coursework.
This year, education marketing will continue to evolve rapidly, and staying ahead means adapting to the latest trends, technologies, and audience expectations. As a school marketer or administrator, you have the opportunity to refresh your education marketing plan, making it more dynamic, personalized, and impactful. Contact HEM today!
Reading Time: 9 minutes Todays schools need to get creative to promote their programs in a way that resonates with prospects. These methods allow your institution to showcase real experiences, highlight student voices, and differentiate itself from competitors in an increasingly crowded educational landscape.
Why does this matter for education marketing? A school podcast is an audio series created by educators, students, or staff to share news, stories, or educational content. They deliberately planned the first season of the podcast to coincide with the university’s virtual orientation program for new students.
Regarding messaging apps, WeChat and WhatsApp are two powerful contenders that have proven effective for educational marketing, but which one is right for your school audience? WeChat is an all-in-one app that combines messaging, social media, payments, and mini-programs. Why do people use WeChat?
What kind of students tend to enjoy STEM summer camps and programs? So, if some or all of that sounds like you, below, well break down what STEM summer camps and programs are all about. Well also cover common questions, like: How much do STEM summer programs cost? or How do I figure out if one of these programs is right for me?
As a marketing agency with over 15 years of experience in educational marketing, we at HEM understand that school administrators and marketers face unique challenges when promoting their institutions. What is the role of advertisement in education? Reading Time: 10 minutes Do you need more school advertising ideas?
Community college isn’t just an affordable way to ease into higher education before transferring to a four-year program—it’s also a great option if you want to skip the university route altogether. Also, community colleges go the extra mile to make education even more affordable.
Reading Time: 14 minutes The rapid growth of the internet and social media have created a thriving online space for prospective students to explore educational offerings. It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. Contact HEM today!
So, if you came here looking for an easy-to-understand explanation of what the IB program is (welcome, by the way), were here to help. And many consider it to be a rigorous alternative to AP classes and a comprehensive educational framework that colleges love. Below, well cover What is the IB Program? What is the IB Program?
When it comes to higher education, few options rival the versatility and depth of a liberal arts education. Whether you’re exploring small, close-knit colleges or larger institutions offering a liberal arts education, understanding the philosophy and benefits behind this model can help you make an informed decision.
Hoping to attend one of the five US military service academies for your undergraduate education? The academy offers a rigorous academic program combined with intense physical and military training. The Air Force Academy offers a rigorous academic program focusing on STEM fields and intensive physical and military training.
At Higher Education Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. They want answers to specific questions, such as What internships are available in this program?
We also provide a list of what to look for in the best sports management programs. Let’s take a look at some of the best sports management programs in the USA! If you’re looking for a pathway to success, this program ranks among the best colleges for sports management, opening doors to countless opportunities.
The Chronicle of Higher Education recently highlighted the universitys automatic-admit policy, viewed as an affirmative action alternative but also a major factor in UT Austins increasing selectivity. This is also the first year that UT Austin offered an Early Action program, which had a deadline of October 15.
He donated millions to education, sustainability projects, and initiatives that make the world a better (and better organized) place. Schwarzman has donated over $1 billion to education, including a $150 million gift to Yale. hospice program, a radical idea at the time. While Yahoo! Hes big on philanthropy, too. Her mission?
January Farmers Mutual Hail Company National FFA Scholarship This provides $1,500 to an individual who is a fourth year high school student or in college, who plans on obtaining a bachelors degree in one of four specified areas at a higher educational institution, who has a GPA of 3.0 The deadline to apply is January 9th. Learn more here.
We’re always a little amazed at (and excited by) the sheer number of programs out there that want nothing more than to help students get ready for college (and beyond), especially students who are the first in their families to go to a college or university. So in this guide, we’ll talk through what the program offers. How do I apply?
faced the social and educational upheavals of the pandemic.Now those college-bound students confront a higher education landscape thrown into uncertainty by actions of a new federal administration. As Im sure you also know, the president has directed that the Department of Education (DOE) beclosed , with some functions (e.g.,
Let’s face it, the world of online higher education is a whirlwind. RNL’s latest study highlights the growing adoption of AI in online program marketing and recruitment. To fully harness the power of AI, we need to invest in training and education for everyone involved.
A 529 plan is a special savings account that gives you tax and financial aid benefits, allowing you to cover college tuition and other education-related costs. Your savings grow tax-deferred, and if you use them for qualified education expenses, they’re completely tax-free.
As students mature cognitively, the holistic nature of a school trip adds to their education because they allow young people practice skills like teamwork, empathy, and solidarity, among others. The duration of a student trip can vary depending on the program, theme, and objectives. What Is a Student Trip and How Long Does It Last?
Many students and parents have questions about it, especially if you’re coming from a different educational system or you’re new to the U.S. college education. Keep in mind that an F will negatively impact your GPA and could limit your options for certain programs or colleges. or higher, although a GPA of 2.0
Parents are eager to be involved in their child’s education. Source: Higher Education Marketing Defining Engagement-Based Email Marketing For schools, engagement is arguably the most crucial metric of email marketing. Source: Higher Education Marketing | Mautic 2. Source: Higher Education Marketing | Mautic 4.
Depending on which country, college and program you are applying to, you may be required to have certain courses to be eligible or competitive. Plan for Financial Aid Start thinking about how you’ll fund your college education NOW. Here’s a short guide to get you started on your college planning.
Are you a student of Hispanic/Latino heritage looking for ways to fund your college education? Founded in 1975, the Hispanic Scholarship Fund aims to empower Hispanic students to pursue higher education and achieve their full potential. One of the most renowned initiatives of the organization is the HSF Scholar Program.
Finally, we’ll discuss the future for Brown premed students and the Program in Liberal Medical Education (PLME). They can also help you plan for your entire degree program, what courses you need to take, and make sure you take all pre-requisites any course might have. Want expert guidance on medical school admissions?
When you approach your education with curiosity and wonder, you’ll find yourself more engaged and open to new opportunities. The relationships you create—with faculty, classmates, or others—can enhance your education and help you thrive during challenging times. Start by researching scholarships, grants, and work-study programs.
What summer programs or extracurriculars should I take? How do I get the money for my college education? Plus, taking the PSAT puts you in the running for the National Merit Scholarship Program , which could help you earn some serious scholarship money for college. Educational loans. A good starting point?
In just the last two years, the sector contracted by 2% , according to a report from the National Center for Education Statistics, highlighting a widespread challenge that has been building over the last decade. In fact, 80% of the high school juniors we surveyed were more interested in colleges that offered direct admissions programs.
Degree programs at the University of Kansas KUs School of Medicine offers several degree programs, including the following for a Doctorate of Medicine: Doctor of Medicine M.D.-Ph.D. How will the programs at the school help facilitate your goals? For regular decision, the last test date for acceptance falls mid-September.
In 2024, applications to MBA programs have skyrocketed , reaching levels not seen in over a decade. According to the Graduate Management Admission Council (GMAC), MBA applications rose 12% overall, with full-time, in-person programs seeing a 32% surge. schools are seeing increased applications from domestic candidates.
In today’s educational landscape, college admissions have become increasingly competitive. By emphasizing your proactive approach to learning, you present yourself as an enthusiastic and prepared candidate for the challenges of higher education. The best way to showcase your personal attributes is through your writing.
Starting in 2025, MIT is offering a tuition-free education for families earning below $200,000. MITs new financial aid program is designed with your familys income in mind, making a world-class education accessible no matter your background. Explore your options and see how affordable an MIT education can be!
A recent study examining the educational backgrounds of top achievers in American society presented compelling evidence that elite colleges play an outsized role in shaping future leaders. For example, fields like academia and politics showed stronger ties to elite educational backgrounds than others like the arts.
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