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Get Results in 2025: Key Education Marketing Strategies for Success

HEM (Higher Education Marketing)

Reading Time: 8 minutes Education marketing is poised for a transformative shift in 2025. If youre new to educational marketing or administration, you may benefit from a working definition of the topic were exploring. What is education marketing? Lets explore! Struggling with enrollment? What comes next?

Education 105
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Maximizing the Impact of Digital Advertising for Language Learning Programs

HEM (Higher Education Marketing)

At Higher Education Marketing, we’ve spent years refining approaches that yield measurable results for schools offering language learning programs. The following strategies offer actionable steps to elevate your ads targeting language students and attract the right prospects to your programs. Let’s explore!

Programs 105
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6 Tips: SEO Best Practices for Optimizing Your Program Pages

Ruffaloni

Degree program pages are the heart and soul of almost any college or university website. Why focus on degree program pages for search optimization? For most colleges and universities we partner with, we recommend starting with program pages to get the greatest value out of your SEO investment.

Programs 130
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5 Graduate Education Trends to Watch in 2025

Ruffaloni

The outlook for graduate education in 2025 is strong. I also keep an eye on the analogous undergraduate trends to see if graduate (and/or online) education will be called upon to shore of institutional health even more than it has over the last few years. They now represent about 1 in 6 graduate students. Why am I concerned?

Education 130
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10 Key Strategies to Improve Student Retention in Higher Education

HEM (Higher Education Marketing)

While recruitment is essential to maintaining a thriving institution, keeping students engaged and enrolled until they complete their programs is just as vital. As an education marketer, ask yourself: how can you create an experience that ensures students feel supported and motivated to stay the course? Why is that?

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Your Students, Your Story: Elevating Education Marketing with UGC and Student Ambassadors

HEM (Higher Education Marketing)

Reading Time: 11 minutes Authenticity has become a cornerstone of successful education marketing campaigns. Thats why we recommend the combined use of two powerful tools: student ambassador programs and user-generated content (UGC). Start by clearly outlining the programs purpose. Lets get started! Struggling with enrollment?

Education 105
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Your Students, Your Story: Elevating Education Marketing with UGC and Student Ambassadors

HEM (Higher Education Marketing)

Reading Time: 11 minutes Authenticity has become a cornerstone of successful education marketing campaigns. Thats why we recommend the combined use of two powerful tools: student ambassador programs and user-generated content (UGC). Start by clearly outlining the programs purpose. Lets get started! Struggling with enrollment?