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Understanding CRM Systems For Universities – What Function Do They Serve?

HEM (Higher Education Marketing)

Whether youre trying to track your enrollment funnel, streamline your recruitment process, or boost retention, CRM systems offer many unique marketing benefits for your institution. Beyond recruitment, CRM systems are crucial in improving student engagement and retention particularly when data from a Student Information System is integrated.

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The Common Data Set Explained: GPA, Test Scores, and What Colleges Really Want

Emerging College Consulting

Average need-based aid % of students receiving merit scholarships What kind of aid is available Enrollment by Major: Gives you insight into whether a program is competitive or crowded. A simple Google search like “ [College Name] Common Data Set ” will usually get you there. Let’s demystify the process— together.

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Understanding The Role of Data Analytics in Higher Education

HEM (Higher Education Marketing)

Source: HEM | Student Portal Example: Here, you see how our SIS (Student Information System) tracks the progress of school applications, complete with insights like each prospects program of interest and location. Over three months, HEM implemented these solutions and provided custom monthly reports to program managers.

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6 Enrollment Marketing Strategies for Your School in September

Enrollment Catalyst

In addition, it is important to set recruiting and retention goals for the next school year. 3–Make Plans to Launch your Word-of-Mouth Program – Word-of-mouth is the primary way that your new families just discovered your school. Because of this, I always recommend that a FAN program is implemented.

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Is Your Lead Generation Strategy Generating Leads?

Enrollment Catalyst

These landing pages should include a clear, compelling call-to-action (CTA), such as signing up for a newsletter, downloading a school guide, or scheduling a tour. Leverage Downloadable Content Another missed opportunity is the failure to offer valuable, downloadable content in exchange for contact information.

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36 Key Questions to Assess your School’s Enrollment Marketing Efforts

Enrollment Catalyst

Through my work with schools in my Enrollment Catalyst Program , I conduct a comprehensive assessment of admissions, retention, marketing, tuition and financial aid, and staffing. Is your campus visit program generating the desired results to encourage parents to take the next step? Who is responsible for the retention strategy?

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We asked 3,800+ graduate and adult students about their program preferences. Here’s what they shared.

EAB

Blogs We asked 3,800+ graduate and adult students about their program preferences. Some of our most interesting—and surprising—findings came when we asked students about their interest in online programming, schedule preferences, and willingness to consider alternative credentials. Thinking of launching a certificate program?