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Mastering Multi-Channel Marketing for School Enrollment: Strategies for Consistent Student Engagement

HEM (Higher Education Marketing)

Reading Time: 14 minutes The rapid growth of the internet and social media have created a thriving online space for prospective students to explore educational offerings. It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. Contact HEM today!

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7 Steps to Start a School Podcast: A Guide for Modern Education Marketing

HEM (Higher Education Marketing)

Why does this matter for education marketing? A school podcast is an audio series created by educators, students, or staff to share news, stories, or educational content. They deliberately planned the first season of the podcast to coincide with the university’s virtual orientation program for new students.

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Online Learners: Generational Influences on Expectations and Satisfaction

Ruffaloni

There has been greater awareness in recent years of the influence of generational differences in higher education, and this made me interested to explore the perceptions of students by age within our National Online Learners dataset. The older the student, the more likely they are to be satisfied with their tuition investment.

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Higher Ed’s Reality Check: What Students Really Think About College

Ruffaloni

Fresh data RNLs research studies show a big disconnect between what higher education offers and what students need. A new report from the Western Interstate Commission for Higher Education is waving red flags about dropping enrollment numbers and workforce gaps if colleges can’t step up their game and prove their worth.

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Email Marketing for Parent and Community Engagement

HEM (Higher Education Marketing)

Parents are eager to be involved in their child’s education. Source: Higher Education Marketing Defining Engagement-Based Email Marketing For schools, engagement is arguably the most crucial metric of email marketing. Source: Higher Education Marketing | Mautic 2. Source: Higher Education Marketing | Mautic 4.

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Free Marketing Tools for Every Enrollment Marketer's Tech Toolkit

The Enrollment Marketer

These are part of your school’s larger marketing tech stack and are the very basic components to both higher education marketing and data-backed decisions. This tool works well if you’re not sure how to create content, trying to brainstorm your blog strategy , or researching interests related to programs.

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Understanding CRM Systems For Universities – What Function Do They Serve?

HEM (Higher Education Marketing)

Reading Time: 7 minutes Customer Relationship Management (CRM) systems have become essential tools in higher education, transforming how universities interact with prospective students, current students, alumni, and other stakeholders. Understanding Higher Education CRM What is a CRM in higher education?

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