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Reading Time: 11 minutes Student retention is one of the most critical challenges faced by colleges and universities. As an education marketer, ask yourself: how can you create an experience that ensures students feel supported and motivated to stay the course? Why is that?
Reading Time: 7 minutes Customer Relationship Management (CRM) systems have become essential tools in highereducation, transforming how universities interact with prospective students, current students, alumni, and other stakeholders. Understanding HigherEducation CRM What is a CRM in highereducation?
Reading Time: 8 minutes Education marketing is poised for a transformative shift in 2025. As technological innovations accelerate and global competition intensifies, schools, colleges, and universities must adopt strategies that meet the evolving expectations of prospective students.
Reading Time: 8 minutes Data analytics has become the cornerstone of effective decision-making across industries, including highereducation marketing. But what does data analytics mean in the context of highereducation marketing, and how can you apply it to achieve tangible results?
We have over 15 years of experience in education marketing to draw from, so we know the strategies that give the best results. In this blog post, we’ll explore the basics and essentials of multi-channel marketing in highereducation. Struggling with enrollment? Contact HEM today!
In recent years, the landscape of highereducation has dramatically shifted for U.S. students, with more of them considering studying abroad as a viable alternative to expensive American universities (as noted in this recent Business Insider article ). The rising costs of education in the U.S.
The University of Texas at Austin (UT Austin) received a record-breaking surge in applications for the Fall 2025 term. For Texass flagship public university, applications from in-state residents increased by 12%, while out-of-state applications soared by 48%. Applications for freshman admission increased 24.3%
Example: Here, John Cabot University in Rome showcases its unique location and stunning campus in a virtual tour. Source: John Cabot University However, pay attention to the importance of high-quality production. Example: This student takeover by Oxford University showcases a unique aspect of the school’s culture – formals!
In this blog, well explore the enrollment-boosting potential of student ambassadors and UGC for education marketing, the benefits they offer, and actionable steps to integrate them into your strategy. This can include photos, videos, testimonials, social media posts, or blogs that showcase their authentic experiences.
In this blog, well explore the enrollment-boosting potential of student ambassadors and UGC for education marketing, the benefits they offer, and actionable steps to integrate them into your strategy. This can include photos, videos, testimonials, social media posts, or blogs that showcase their authentic experiences.
Whether it’s a blog about your curriculum or updates on on-campus events, WeChat Articles allow you to connect with your audience through in-app content distribution, creating an easy flow between information sharing and engagement. Its universal appeal and ease of use make it ideal for communicating with students from diverse backgrounds.
Reading Time: 11 minutes Student retention remains one of the biggest challenges in highereducation, with dropout rates continuing to concern institutions worldwide. For colleges and universities today, student retention in highereducation has evolved into something far more holistic than it once was.
At HigherEducation Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. In 2025, brochures and campus visits alone are no longer enough.
Saudi Arabia can be a compelling study-abroad option for international students as highereducation initiatives are bolstered in the Middle-eastern country under the Saudi Vision 2030. The goal is to create a multi-faceted economy, attract and sustain global talent, and create a knowledge-based social fabric.
Here, King’s University College gets it right. Source: King’s University College | Instagram 3. Example: Here, the University of Guelph posts an incredibly moving story in observance of World Mental Health Day. Source: University of Guelph | Instagram 4. Source: University of Western Ontario | Instagram 9.
In this blog, we’ll explore why it might be the right choice for you! Community college isn’t just an affordable way to ease into highereducation before transferring to a four-year program—it’s also a great option if you want to skip the university route altogether. What Is a Community College All About?
The University of Louisville – Get the Whole Community Involved The University of Louisville made a great holiday video this year. Source: University of Vermont | YouTube Trent University – Remember to Infuse Some Holiday Magic! Here, the University of Toronto acknowledges this stress and provides a solution!
It found that a disproportionate number of top achievers attended just 34 “elite” colleges, which include Ivy League institutions and others like Stanford , MIT , and the University of Chicago. Harvards Impact : No surprise, Harvard University stood out, producing a significant percentage of these leaders across sectors.
Reading Time: 10 minutes The way higher institutions define and acknowledge student success in highereducation today is changing rapidly. This is why universities are looking beyond enrolment figures, they are now more focused on helping their students thrive academically, socially, and professionally.
User-generated content refers to any content, such as testimonials, social media posts, blogs, and videos, created by students , alumni, faculty, or other stakeholders rather than your institution itself. Content created by students, such as Instagram stories, TikTok videos, or blog posts, generates far higher engagement than traditional ads.
This week we welcome Assistant Director of Admission, Ashley Brookshire, to the blog. In fact, my hope is that by the end of this blog, the only thing clear-cut for you about the admission process is how unclear it can be. And there is no clear-cut, universally applicable formula that will help you reach your end result.
In this blog, we’ve broken down the key differences between Oxford and Harvard to help you decide which might be the right fit for you. Here’s a quick look at both top universities before we get into the specific factors: Oxford University Oxford is the oldest university in the English-speaking world, with teaching dating back to 1096.
Example: Oregon State University implemented a modern CRM (Slate) to segment and personalize outreach. With this approach, Oregon State University ensures that prospects receive information relevant to them. With this approach, Oregon State University ensures that prospects receive information relevant to them.
Reading Time: 14 minutes Reaching todays college and university students, most of whom belong to Generation Z , requires more than a digital presence. But modern college and university-age students arent always just online. Consider how Lancaster University in the UK leveraged TikTok to promote its online open days.
If the University of Virginia (UVA) is on your radar, youve probably seen its rankings and wondered what they mean. In this blog, well break down the University of Virginias 2025 rankings and what they mean for you. How Does the University of Virginia Rank Nationally and Globally?
In this blog, we’ll break down what it means for a college to be “test-optional,” how these policies impact admissions, and introduce you to some of the best test optional colleges in the U.S. That’s why the university continues to embrace this policy. Instead, they look at your other achievements to determine if you’re a good fit.
In this blog, we’ll show you how to be successful in college and give you the strategies to reach your goals—no matter where you are in your journey. Tuition was only a few thousand dollars a year, making highereducation an affordable way to boost your chances of landing a high-paying job. One big advantage? We’re here to help!
These are part of your school’s larger marketing tech stack and are the very basic components to both highereducation marketing and data-backed decisions. This tool works well if you’re not sure how to create content, trying to brainstorm your blog strategy , or researching interests related to programs.
In this blog, we discuss in detail 10 ways to pay for college, and each of these options can be a good fit for you and your financial situation. Many other schools are moving towards offering similar aid options, especially as the demand for affordable highereducation grows.
This blog can serve as your guide on the best colleges for autistic students, including the best schools for high-functioning autism and colleges with autism programs. We’ll also tackle the best colleges for ADHD, and help you understand what to look for when choosing a university as a neurodivergent student.
A school podcast is an audio series created by educators, students, or staff to share news, stories, or educational content. This blog post breaks down seven clear steps for launching a school podcast, from planning and production to promotion and measurement. Source: Yale University Pro tip: Avoid trying to appeal to everyone.
If you’re considering applying to the University of California, San Diego (UCSD) , you’re probably wondering just how prestigious this school is. With so many universities, ranking plays a huge role in making an informed decision. This blog will break down UC San Diego’s rankings from sources like U.S.
A high school diploma isn’t the only path to success—the GED is a high school equivalency credential that can help bolster your future, whether you decide to go to university or not. Preparation for HigherEducation : Studying for the GED covers core high school subjects that prepare you for college coursework.
The United States puts heavy importance on highereducation, which can be seen in its overwhelming number of 4,000 different institutions across the nation. In this blog, well give a list of U.S. This means college encompasses all highereducation facilities, from large research universities to small vocational schools.
Reading Time: 11 minutes Highereducation enrollment no longer begins with a handshake on campus; it starts the moment a student finds your website. This blog post breaks down how a modern portal transforms the student experience and what your institution needs to build one that works. Modern applicants are tech-native.
Source: University of Western University Example: This AR campus tour, complete with 360 images, audio guidance, and detailed written descriptions of your campus as Western has done is a convenient, immersive way to share your school with prospects.
With the right help, you could have access to a world-class education without breaking the bank. In this blog, well show you 10 incredible colleges that offer free tuition to low-income students. Harvard University Location: Cambridge, Massachusetts Acceptance Rate: 3.6% Target GPA/Test Scores: 4.2+ Target GPA/Test Scores: 3.9+
When it comes to highereducation, few options rival the versatility and depth of a liberal arts education. Whether you’re exploring small, close-knit colleges or larger institutions offering a liberal arts education, understanding the philosophy and benefits behind this model can help you make an informed decision.
For New York residents, the Excelsior Scholarship may be your best bet for covering tuition at select universities. Those students who meet specific eligibility criteria (more on these below) can use this scholarship to pay for college classes taken via the states public education opportunities (the SUNY and CUNY schools).
Yet, email marketing for universities and other highereducational institutions isnt just surviving, its thriving. Email remains one of the most powerful channels in highereducation marketing, and for good reason. What is educational marketing? billion, with over 376 billion emails sent daily. The result?
As families craft college lists and weigh big decisions about where their students will thrive, a new and urgent factor has entered the conversation: questions around federal funding in highereducation. Is this university currently facing federal funding freezes? Most recently, the federal government froze $2.2
Example: Queen’s University (Canada) demonstrated advanced planning by creating a dedicated “Fall Preview” Open House webpage months ahead. Source: Queen’s University Then, plan your outreach. Source: Bishop’s University Still want more attendees? Source: University of Oxford Don’t stop there.
This blog explores ten of the best summer camp marketing strategies to ensure your program stands out. One of the most effective ways to promote your summer camp is by creating blog posts, videos, and articles about the benefits of attending your camp. Struggling with enrollment? This helps engage prospective attendees and parents.
Source: Ivey Business School The Unique Marketing Benefits of Alumni Networks Now that highereducation is increasingly competitive, the ability to showcase real-world success is crucial. The alumni network is positioned as a resource for career development and support for graduates.
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