The Enrollment Marketer

NOVEMBER 1, 2024

These are part of your school’s larger marketing tech stack and are the very basic components to both higher education marketing and data-backed decisions. This tool works well if you’re not sure how to create content, trying to brainstorm your blog strategy , or researching interests related to programs.

Enrollment 98

Enrollment Higher Education Education Education 98

HEM (Higher Education Marketing)

MARCH 26, 2025

While recruitment is essential to maintaining a thriving institution, keeping students engaged and enrolled until they complete their programs is just as vital. As an education marketer, ask yourself: how can you create an experience that ensures students feel supported and motivated to stay the course? Struggling with enrollment?

Retention 95

Retention Higher Education Education Education 95

HEM (Higher Education Marketing)

APRIL 9, 2025

These methods allow your institution to showcase real experiences, highlight student voices, and differentiate itself from competitors in an increasingly crowded educational landscape. Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! Contact HEM today!

Education 76

Education Education Enrollment Retention 76

HEM (Higher Education Marketing)

JUNE 18, 2025

To stand out in this noisy, fast-moving environment, your enrollment marketing needs to work smarter. Here’s how you can make that happen: 10 tactics that schools across North America (and beyond) are using to win the attention, trust, and enrollment of today’s students. Struggling with enrollment? Recaps can power blog posts.

Enrollment 66

Enrollment Campus Tours Scholarships Financial Aid 66

HEM (Higher Education Marketing)

DECEMBER 31, 2024

This year, education marketing will continue to evolve rapidly, and staying ahead means adapting to the latest trends, technologies, and audience expectations. As a school marketer or administrator, you have the opportunity to refresh your education marketing plan, making it more dynamic, personalized, and impactful. Lets get started!

Education 104

Education Education Study Abroad Campus Tours 104

HEM (Higher Education Marketing)

DECEMBER 4, 2024

Regarding messaging apps, WeChat and WhatsApp are two powerful contenders that have proven effective for educational marketing, but which one is right for your school audience? Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! Contact HEM today!

International Students 105

International Students Enrollment Tuition Education 105

HEM (Higher Education Marketing)

OCTOBER 30, 2024

As a marketing agency with over 15 years of experience in educational marketing, we at HEM understand that school administrators and marketers face unique challenges when promoting their institutions. What is the role of advertisement in education? Looking to increase student enrollment? Contact HEM today!

Campus Tours 105

Campus Tours Enrollment Higher Education Education 105

HEM (Higher Education Marketing)

NOVEMBER 20, 2024

Though language learning is growing in popularity, for lasting success, your school must find effective ways to stand out among other language academies looking to boost their enrollment. At Higher Education Marketing, we’ve spent years refining approaches that yield measurable results for schools offering language learning programs.

Programs 105

Programs Higher Education Enrollment International Students 105

HEM (Higher Education Marketing)

JULY 2, 2025

Why does this matter for education marketing? A school podcast is an audio series created by educators, students, or staff to share news, stories, or educational content. This blog post breaks down seven clear steps for launching a school podcast, from planning and production to promotion and measurement.

Education 66

Education Education Orientation Out-of-State 66

HEM (Higher Education Marketing)

JULY 16, 2025

Reading Time: 12 minutes Enrollment is no longer a funnel. That’s the promise of a modern Enrollment Management System (EMS) , but only if you choose the right one. What Is an Enrollment Management System? What Does an Enrollment System Do? From inquiry to enrollment, every stage is logged, measured, and improved.

Enrollment 59

Enrollment Retention Financial Aid Higher Education 59

HEM (Higher Education Marketing)

NOVEMBER 13, 2024

Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! Start incorporating Stories and Reels into your strategy by showcasing day-in-the-life experiences of students, behind-the-scenes glimpses of school events, or quick educational tips from teachers. Contact HEM today!

Enrollment 105

Enrollment Education Education Higher Education 105

Top Tier Admissions

DECEMBER 23, 2024

The Chronicle of Higher Education recently highlighted the universitys automatic-admit policy, viewed as an affirmative action alternative but also a major factor in UT Austins increasing selectivity. SAT Tutoring Expert one-on-one guidance to boost your score. The post UT Austin: Early Trends appeared first on Top Tier Admissions.

Waitlist 97

Waitlist Standardized Testing Out-of-State Higher Education 97

HEM (Higher Education Marketing)

NOVEMBER 6, 2024

In this blog, we’ll explore various effective school email marketing strategies designed to help you increase parent and community engagement. Our targeted email marketing services can help you attract and enroll more students. Parents are eager to be involved in their child’s education. Let’s explore! Find out today!

Higher Education 100

Higher Education Policies Placement Orientation 100

HEM (Higher Education Marketing)

MAY 28, 2025

Yet, email marketing for universities and other higher educational institutions isnt just surviving, its thriving. Email remains one of the most powerful channels in higher education marketing, and for good reason. Our targeted email marketing services can help you attract and enroll more students. What is educational marketing?

Enrollment 89

Enrollment Higher Education Education Education 89

Georgia Tech Admissions Blog

NOVEMBER 1, 2024

This week we welcome Assistant Director of Admission, Danielle Foote, to the blog. As the Assistant Director of Early Outreach, she is passionate about encouraging and empowering students in middle and early high school to navigate the college admission process with as much education and transparency as possible. Welcome, Danielle!

Applications 105

Applications Placement Transcripts High School 105

The Enrollment Marketer

APRIL 15, 2025

Graduate enrollment marketing is undergoing a long-overdue shift. One of the biggest mistakes we see in graduate enrollment marketing is expecting too much, too soon. Blogs, program pages, FAQs, and guides are often the most visited parts of a graduate site and can drive long-term traffic and inquiries. They want to be helped.

Enrollment 52

Enrollment Graduate Students Higher Education Programs 52

AdmissionSight

DECEMBER 1, 2024

The National Student Clearinghouse Research Center estimates that enrollment in public two-year colleges in fall 2023 grew by 4.4% In spring 2024, enrollment in public two-year colleges grew 4.7 These schools offer some amazing perks, like open enrollment policies and flexible scheduling that can adapt to your lifestyle.

Community College 87

Community College Community College Associate's Degree Transfer 87

College Essay Guy

DECEMBER 6, 2024

General requirements Graduate high school from a Florida public high school with a standard Florida high school diploma; graduate from a registered Florida Department of Education private high school; earn a GED; complete a home education program; or graduate from a non-Florida high school if specific conditions are met.

Scholarships 52

Scholarships Bachelor's Degree Financial Aid Programs 52

Georgia Tech Admissions Blog

DECEMBER 2, 2024

This week we welcome Assistant Director of Admission, Ashley Brookshire, to the blog. In fact, my hope is that by the end of this blog, the only thing clear-cut for you about the admission process is how unclear it can be. Because predicting the enrollment behavior of 17- and 18-year-olds is NOT clear-cut! Welcome, Ashley!

Admissions 102

Admissions Accommodations Enrollment Applications 102

Top Tier Admissions

DECEMBER 2, 2024

ENROLL NOW HOW UNDERGRADUATES CAN STRENGTHEN THEIR MBA CANDIDACY College is a critical time for laying the groundwork for MBA admissions. ENROLL NOW THE TAKEAWAY The rising interest in MBA programs underscores their enduring value in an ever-evolving job market.

Applications 105

Applications Study Abroad Extracurricular Internship 105

Ruffaloni

JANUARY 20, 2025

In todays digital-first world, higher education institutions are increasingly turning to digital marketing to educate, engage, enroll, and retain students. This translates to setting realistic growth expectations based on an understanding that reaching your enrollment goals will take multiple academic terms.

Enrollment 130

Enrollment Online Programs Higher Education Placement 130

HEM (Higher Education Marketing)

MAY 14, 2025

Reading Time: 11 minutes Student retention remains one of the biggest challenges in higher education, with dropout rates continuing to concern institutions worldwide. For colleges and universities today, student retention in higher education has evolved into something far more holistic than it once was. This blog post explains how.

Retention 71

Retention Higher Education Orientation Study Abroad 71

HEM (Higher Education Marketing)

APRIL 16, 2025

Reading Time: 7 minutes Customer Relationship Management (CRM) systems have become essential tools in higher education, transforming how universities interact with prospective students, current students, alumni, and other stakeholders. Struggling with enrollment? Understanding Higher Education CRM What is a CRM in higher education?

Retention 105

Retention Higher Education University University 105

AdmissionSight

DECEMBER 28, 2024

This blog digs into the lives of Yales famous alumnibecause, lets face it, who doesnt want to know how Meryl Streep went from the Yale stage to owning Hollywood. During her time at Yale, Foster balanced her academic workload with a thriving acting career, having already starred in Taxi Driver by the time she enrolled. While Yahoo!

Ivy League 52

Ivy League ACT Out-of-State Policies 52

AdmissionSight

NOVEMBER 15, 2024

In this blog, we discuss in detail 10 ways to pay for college, and each of these options can be a good fit for you and your financial situation. citizens and permanent residents can qualify for unsubsidized federal student loans and parent loans by filling out the FAFSA, as long as they’re enrolled at least half-time.

Financial Aid 40

Financial Aid Loans Tuition Scholarships 40

HEM (Higher Education Marketing)

FEBRUARY 26, 2025

While both play vital roles in educational institutions, their functions, benefits, and implementation strategies differ significantly. Understanding the difference between CRM and LMS and integrating them into your educational marketing strategy can provide a powerful edge. What is the purpose of LMS in education? Start here!

Education 66

Education Education Enrollment Higher Education 66

Enrollment Management

JULY 7, 2025

Students Don’t Just Want to Be Marketed To, They Want to Be Understood In today’s competitive education landscape, generic outreach is failing. Prospective students these days have come to expect personalized digital experiences, now they expect the same from their educational experience.

Enrollment 45

Enrollment Admissions Education Education 45

AdmissionSight

NOVEMBER 26, 2024

In this blog, we’ll show you how to be successful in college and give you the strategies to reach your goals—no matter where you are in your journey. When you approach your education with curiosity and wonder, you’ll find yourself more engaged and open to new opportunities. Think of college as a relay race rather than a solo marathon.

Transition 52

Transition Tuition Extracurricular Transfer 52

HEM (Higher Education Marketing)

FEBRUARY 5, 2025

Reading Time: 8 minutes Data analytics has become the cornerstone of effective decision-making across industries, including higher education marketing. As a school administrator or marketer, youre likely aware that competition for student enrollment is fiercer than ever. Struggling with enrollment? Contact HEM today!

Higher Education 66

Higher Education Education Education Enrollment 66

HEM (Higher Education Marketing)

DECEMBER 18, 2024

YouTube and TikTok are favorites among schools looking to use video content to communicate with their existing student body and boost enrollment due to their huge audiences and ease of use. The post Celebrate the Season: Top 10 Holiday Videos From Schools in 2024 appeared first on Higher Education Marketing.

Out-of-State 98

Out-of-State High School Higher Education University 98

Enrollment Catalyst

MARCH 13, 2025

” Reality: Not every family can or will prioritize private education financially. Instead, post tuition with contexthighlighting affordability, value, and scholarship opportunitiesso families who inquire are already informed and more serious about enrollment. Post tuition on your websitebut dont stop there.

Tuition 146

Tuition Financial Aid Private School Scholarships 146

Top Tier Admissions

JUNE 12, 2025

Unlike traditional public schools, which typically enroll students based on residency, magnet schools admit students based on interest and, often, a selective application process. Focus on innovative teaching methods or specific educational philosophies. WHAT ARE MAGNET HIGH SCHOOLS? Want to stay in the loop?

High School 97

High School Ivy League Admissions Public School 97

AdmissionSight

NOVEMBER 29, 2024

While they boast of their education systems being extensive and comprehensive, most neurodivergent students would disagree. This blog can serve as your guide on the best colleges for autistic students, including the best schools for high-functioning autism and colleges with autism programs. No, disclosure is not mandatory.

Accommodations 52

Accommodations Financial Aid Out-of-State Transfer 52

AdmissionSight

NOVEMBER 16, 2024

In this blog, we’ll break down what it means for a college to be “test-optional,” how these policies impact admissions, and introduce you to some of the best test optional colleges in the U.S. Self-reported scores will suffice during the application process, and only those who enroll will need to send official scores.

Testing 52

Testing Standardized Testing SAT Policies 52

Emerging College Consulting

JUNE 6, 2025

Average need-based aid % of students receiving merit scholarships What kind of aid is available Enrollment by Major: Gives you insight into whether a program is competitive or crowded. of Education) : A great tool to view CDS-style data across U.S. You don’t have to read the entire document—just focus on the most relevant parts.

GPA 52

GPA Testing Financial Aid Transfer 52

HEM (Higher Education Marketing)

JUNE 25, 2025

Reading Time: 11 minutes Higher education enrollment no longer begins with a handshake on campus; it starts the moment a student finds your website. It centralizes the entire admissions process, from initial inquiry to application to enrollment, into one streamlined, student-friendly platform. and “I’m enrolled.”

Orientation 66

Orientation Enrollment Financial Aid Transcripts 66

Georgia Tech Admissions Blog

APRIL 24, 2025

LaSean was on the blog this time last year with some great advice for prospective transfer students based on her experience in transfer admission. Chad Bryant, our director for transfer admission, was on the blog back in 2018 with some advice , too. Amanda Budd is a communications officer in Enrollment Management at Georgia Tech.

Transfer 52

Transfer Admissions Financial Aid Government 52