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10 Always-On Strategies Every School Needs in Admissions and Marketing

Enrollment Catalyst

In my work with schools across the country, I often see a pattern: when things get busy or uncertain, marketing and admissions efforts shift into reaction mode. I often find the weekly admissions and marketing meeting is the missing piece. 7Website Optimization Your website should act like your best admissions rep.

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How to Pick the Right Enrollment Management System: A Complete Guide for Schools

HEM (Higher Education Marketing)

One that doesn’t just manage applicants, but empowers strategy, fosters connection, and drives retention. An Enrollment Management System is more than a tool for admissions; it’s a digital backbone for your recruitment, application, and onboarding processes. What Is an Enrollment Management System? What Does an Enrollment System Do?

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4 top takeaways from the 2025 CampusESP Summit

CampusESP

With live demos, real-world results, and customer-led strategy sessions, one message echoed loud and clear: Family engagement isn’t a “nice to have” — it’s a strategic necessity. They shared wins, roadblocks, and how they’re rethinking the role families play in enrollment, retention, and giving. And the energy? 18 presenters on stage.

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Student Progress: How Data Analytics Help Identify Learning Gaps

Peterson's Blog

This allows educators to craft tailored study solutions that not only address problems but also fundamentally improve learning retention and boost test scores, empowering students to navigate their academic journey with clarity and confidence. Book a Petersons for schools demo today!

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What Is Student Success in Higher Education? How Digital Marketing and CRM Tools Drive Achievement

HEM (Higher Education Marketing)

Request a demo today! Administrators might lean towards metrics and retention rates. Traditional measurements include retention rates (are students returning each semester?), Stories have a way of transforming abstract content as retention initiatives into relatable human experiences that inspire action.

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Digital HSPT Test Prep Implementation in Schools with St. Lucy’s Priory High School

Peterson's Blog

Encouraging and supporting your students to shine on the HSPT is an honorable endeavor, as giving students the chance to succeed can be the difference between high school admission to preferred schools and receiving scholarships. We figured it would be helpful to share how one of our partner schools, St.

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From “CC’d” to personalized platform: Why 3 universities moved parent comms from their CRM into CampusESP

CampusESP

Chris Brundidge, Associate Director of Admissions and Communications at the University of Wisconsin–Milwaukee, shared his perspective on why: “You could configure a custom parent portal in Slate, but my team doesn’t have the time and resources for that. Book a personalized demo today! CampusESP offers you the latter – out of the box.”