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10 Always-On Strategies Every School Needs in Admissions and Marketing

Enrollment Catalyst

In my work with schools across the country, I often see a pattern: when things get busy or uncertain, marketing and admissions efforts shift into reaction mode. These are practices that dont depend on the season or enrollment pressure. I often find the weekly admissions and marketing meeting is the missing piece.

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How to Pick the Right Enrollment Management System: A Complete Guide for Schools

HEM (Higher Education Marketing)

Reading Time: 12 minutes Enrollment is no longer a funnel. That’s the promise of a modern Enrollment Management System (EMS) , but only if you choose the right one. What Is an Enrollment Management System? What Does an Enrollment System Do? It’s a journey.

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Transforming the Student Journey: How a Modern Portal Guides Every Step From First Click to First Day

HEM (Higher Education Marketing)

Reading Time: 11 minutes Higher education enrollment no longer begins with a handshake on campus; it starts the moment a student finds your website. It centralizes the entire admissions process, from initial inquiry to application to enrollment, into one streamlined, student-friendly platform. Request a demo today!

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How to Use AI to Personalize Student Outreach and Boost Enrollment

Enrollment Management

From personality-based messaging to smart admissions follow-ups, AI isn’t just changing how we work, it’s changing how students experience their path to enrollment. But the students enrolling today want more. Admissions Outreach That Feels Personal, Even at Scale Admissions teams have always known that 1:1 outreach works.

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3 Enrollment Leaders Weigh In: Here’s What’s Winning Over Gen Z

Niche

At our recent Niche Higher Ed Insight Summit , a panel of three enrollment leaders from universities across the country shared how theyre evolving their strategies to meet Gen Z where they are and foster meaningful student engagement from first interest to deposit. Personalization that scales: Use digital content (more!)

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CRM vs. LMS: Understanding Their Roles in Educational Marketing Strategies

HEM (Higher Education Marketing)

Get a FREE HEM-SP demo today. You can use CRM systems to track leads, nurture relationships, and streamline admissions workflows. By providing insights into the enrollment journey, CRMs help schools allocate resources more effectively and improve conversion rates. Contact us for a demo What Is an LMS? Start here!

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4 top takeaways from the 2025 CampusESP Summit

CampusESP

With live demos, real-world results, and customer-led strategy sessions, one message echoed loud and clear: Family engagement isn’t a “nice to have” — it’s a strategic necessity. They shared wins, roadblocks, and how they’re rethinking the role families play in enrollment, retention, and giving. And the energy? 18 presenters on stage.