Niche

MARCH 15, 2024

In this webinar, Lauren Griswold (Boise State University) and Kelsey Stockton (Campus Sonar) discuss the relationship between a university’s athletics brand and institutional brand, exploring strategies to leverage the popularity of sports programs to enhance the overall university brand. They provide insights into integrating athletic success with academic excellence, utilizing data-driven approaches, and amplifying the impact of both athletics and academics in university marketing and co

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Niche

FEBRUARY 29, 2024

During our most recent K-12 webinar , we took a deep dive into the latest data and trends shaping the boarding school segment. The webinar, which covered everything from school search trends to enrollment performance, highlighted the importance of understanding the shifting dynamics and priorities in the K-12 school search, particularly for boarding schools.

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Niche

FEBRUARY 29, 2024

In this webinar, Sara Jane Musk, Director of Enrollment Communication at Bellarmine University, dives deep into the world of personalized communication strategies in higher education. Leveraging her extensive experience, she shares insights on how to effectively use data and technology, such as Slate, to create customized communication flows that resonate with prospective students.

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Niche

FEBRUARY 27, 2024

What is enrollment marketing’s number one priority? Is it to enroll students? Sort of. Is it to increase visits? As a byproduct. Is it to control the brand and implement advertising? As a means to an end. The number one priority for an enrollment marketer should be to build affinity and excitement in an audience. All your success flows from that, so your tactics should support it.

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Niche

FEBRUARY 22, 2024

This is a recording of a Niche webinar discussing trends in boarding school enrollment performance, parent preferences and Niche platform data. Resources from the Webinar Slides Sample Review Request Email Blog Post: Do Online Reviews Matter for Schools?

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Niche

FEBRUARY 21, 2024

You’re likely feeling unprecedented stress and uncertainty caused by changing student preferences and behaviors, legal and political forces beyond your control and internal stressors. Not all shifts are negative, though. As direct admissions programs gain traction, the growing adoption of Niche Direct Admissions has been a positive experience for students and admissions offices alike.

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Niche

FEBRUARY 20, 2024

No matter what type of school you work for, retention should be top of mind 24/7, 365. And data from our 2023 State of Enrollment & Marketing Survey showed that retention was top of mind for 59% of private and independent schools and 48% of public schools and districts. With so many options available to families, you don’t only have to worry about “filling seats,” you need to keep them filled.

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Niche

FEBRUARY 11, 2024

Estimated read time – 7 minutes Enrollment management is really hard right now. Shrinking student populations, increased expectations, lower budgets and high staff turnover aren’t helping matters. But one thing you can control that can help your planning and support budget requests is to have a strong student source attribution model. Clear attribution models allow you to identify the most effective sources of students and optimize your strategy and budget accordingly.

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Niche

JANUARY 31, 2024

The education industry is more competitive than ever, so it’s no longer a luxury to a strategic, data-driven approach to marketing your school or district—it’s a necessity. And let me tell you, since I started working more closely with the higher education side of Niche, I’ve noticed something interesting. Higher ed is a great source of inspiration for K-12 enrollment marketing professionals, especially when it comes to the increasingly important task of getting students interested i

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Niche

JANUARY 26, 2024

You’re an enrollment pro. You’re probably feeling overwhelmed with information about the “enrollment cliff” and all the chaos around financial aid and student timelines. As an enrollment pro, you probably also understand that the student search landscape in higher education is rapidly evolving. With constant digital innovations and shifting demographics, the way students search for and choose their future colleges is transforming.

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Niche

JANUARY 24, 2024

Low-income students often come to campus with challenges, but they can overcome them and thrive in college with the right support. For colleges that are mission-driven to open doors and increase access, this is a key group to focus energy on. According to the results from our Class of 2024 Fall Survey , these three major strategies will help support low-income students: have realistic financial aid conversations, reach out often with relevant information and build a community for them.

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Niche

JANUARY 23, 2024

Niche is in our third cycle of offering a direct admission pathway for students by removing enrollment barriers. We’re looking back at the outcomes for our 25 beta cycle partners (2023 recruiting cycle), ranging from small private institutions to large publics, to highlight the impact on students. As promising as these results are, the third cycle (Class of 2024) is looking even better so far and is also impacting even more students with over 90 colleges prepared to offer acceptance and scholars

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Niche

JANUARY 21, 2024

In this episode: In the Enrollment Insights Podcast, you’ll hear about novel solutions to problems, ways to make processes better for students and families, and the questions that spark internal reflection and end up changing entire processes. In this third annual K-12 resolutions episode, Angela was joined by CESO Communications’ Justin Dearing to discuss #schoolPR resolutions for 2024.

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Niche

JANUARY 19, 2024

“Oh crystal ball of enrollment and marketing, show me what the future holds…” If only it were that easy, right? Well, it might not be a walk in the park, but keeping up with trends and listening to what students are saying is a great way to get a head start on figuring out what they’ll be up to in the future. As I thought about what the year might hold, three things were top of mind: We all know that the number of high school graduates is going down, but what does that really mean?

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Niche

JANUARY 17, 2024

What is generative AI? First things first. We’ve been talking about “AI” as a monolith since ChatGPT came on the scene in November 2022. But in the marketing world, in most cases, what we’re really talking about when we refer to “AI” is generative AI. Generative AI is the term for algorithms that can be used to create content like code, text, audio, video and images, and that’s the focus of this post.

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Niche

JANUARY 17, 2024

Although they’re certainly not the only way to build a diverse class, underrepresented minority students are the first students you probably think about when it comes to diversity recruiting, and they remain an important group to nurture. Depending upon their racial or ethnic group they will face different challenges and have very different historical relationships with education.

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Niche

JANUARY 10, 2024

Rural students have only recently been a focus of higher ed’s efforts to increase access and diversity. Rural students face more challenges than their peers and the reasons why are multi-layered. First, there are resources—or rather, the lack thereof. Rural areas often don’t have high-speed Internet, schools may lack advanced courses and counseling support due to smaller staff and rural students may not have the time and money needed to visit campuses.

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Financial Aid High School Enrollment Tuition 40

Niche

JANUARY 8, 2024

In this episode: In the Enrollment Insights Podcast, you’ll hear about novel solutions to problems, ways to make processes better for students and families, and the questions that spark internal reflection and end up changing entire processes. Will and Angela sat down to talk about what they’ve learned and wanted to chat more about from Q4 2023.

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Niche

JANUARY 3, 2024

First-generation college students, often perceived as a homogenous group, actually have diverse experiences and face various obstacles. However, a common thread connecting them is the additional pressure and stress resulting from the lack of parental guidance during the college search process. While these students acknowledge that their parents may want to assist them, they also acknowledge their parents often feel unequipped to do so.

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Niche

DECEMBER 17, 2023

In this episode: In the Enrollment Insights Podcast, you’ll hear about novel solutions to problems, ways to make processes better for students and families, and the questions that spark internal reflection and end up changing entire processes. It’s our annual end-of-year spectacular! Angela and Will sit down together to look back at the predictions they made a year ago and talk through the year in enrollment and marketing. 3:34 – Angela looks back at her 5 K-12 predictions 25:42 R

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Niche

DECEMBER 14, 2023

It’s December, and just like Spotify has served up a summary of your listening activities for the year, we’re serving up our predictions for how the K-12 enrollment marketing landscape may (or may not) change in 2024. 2023 brought all sorts of changes to the marketing world, from the rollercoaster that is generative AI to Twitter’s (whoops, X’s) ongoing chaos, and continuing changes in how families are evaluating and choosing educational options for their children.

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Niche

NOVEMBER 30, 2023

This is a recording of a Niche webinar performed on the 2023 Slate Stage in which Sara Jane Musk from Bellarmine University joins Niche’s Brooke Urban and Will Patch to talk about using Slate’s Ping service for scoring, providing more relevant comm flows, and how Bellarmine is using the service along with Niche Direct Admissions.

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Niche

NOVEMBER 28, 2023

I know what you’re thinking—what topic could be more fun than budgeting? ((Insert yawn)) However, year after year we see K-12 schools and districts making the same…interesting choices when it comes to marketing spend. Maybe you’ve doubled down on yard signs because that’s “how you’ve always done it.” Or you’re pouring resources into the bi-annual “Best Schools Ever” issues of your local magazine because your families just love seeing your ads when they’re waiting at the dentist’s office.

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Niche

OCTOBER 13, 2023

This is a recording of a Niche webinar discussing the results of the annual K-12 Parent Survey. Angela dove into some of they key themes and answered audience questions.

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Niche

OCTOBER 26, 2023

You’ve removed barriers and streamlined the process. Now what? Students accepted through Niche Direct Admissions have indicated that they are interested, but they may not have received any information from you before, so how do you ensure they’re ready to enroll? We’ll walk through the steps to setting up a unique comm flow for these students so they’re excited and ready to show up on campus next fall.

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Niche

NOVEMBER 1, 2023

Whether you’re in the fortunate group of schools that have seen inquiries rolling in at a rapid clip or you’re just getting started with capturing this level of interest from prospective families, you have to have a plan for how to nurture those inquiries! In this post, we’re covering a few simple best practices to keep in mind as you engage prospective families in the earliest stages of the school search and comparison process.

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Niche

NOVEMBER 1, 2023

Watch the webinar discussion of the results This year’s college search process was evidence of the diminishing effects of the pandemic. Campus visits are becoming more important in the process again and the post-lockdown spike in the appeal of colleges further from home is lessening as we return to a more traditional radius. School counselors, while very helpful in researching and discovering new colleges, were much less influential in where students are ultimately applying.

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Financial Aid College Fairs Minor High School 52

Niche

NOVEMBER 9, 2023

This data dive looks at five years of data regarding the majors that students listed as their primary interest on Niche. We looked at over 3.2 million students who had completed profiles to update our last overview of intended major trends. Trends in intended majors – Broad interest trends by GPA – Broad interest trends by geography – Broad interest trends by high school type – Broad interest trends by gender identity – Broad interest trends by race or ethnicity Maj

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GPA International Students High School Government 52

Niche

NOVEMBER 12, 2023

In this episode: In the Enrollment Insights Podcast, you’ll hear about novel solutions to problems, ways to make processes better for students and families, and the questions that spark internal reflection and end up changing entire processes. In this episode, Angela talks to Meghan Devlin and Nita Hurley from The Discovery School in Jacksonville Beach, Florida about how they used inspiration from The Disney Institute to transform their campus culture to prioritize student and parent experience.

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Niche

NOVEMBER 14, 2023

Want to download one of the charts below? Click on the image to open it in a new window and download it. Read the Private School Survey Results Navigating the survey results Enrollment and Communications Staffing Enrollment Performance and Priorities Marketing and Communications Methodology and Respondent Profile Enrollment and Communications Staffing Sixteen percent of respondents reported increasing enrollment staff in the last year and 26% increased marketing communications staff.

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Niche

NOVEMBER 14, 2023

Want to download one of the charts below? Click on the image to open it in a new window and download it. Read the Public School Survey Results Navigating the survey results Admissions and Marketing Staffing Enrollment Performance and Priorities Marketing Methodology and Respondent Profile Admissions and Marketing Staffing Marketing resources are catching up with admissions, but there’s still room to grow.

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Enrollment Public School Admissions Applications 52

Niche

NOVEMBER 16, 2023

This is a recording of a Niche webinar discussing the results of the annual PK-12 State of Enrollment & Marketing Survey. Angela covered staffing, budgeting and the tactics schools and districts are using to connect with prospective families. We also looked at how these marketing expenditures differed from what parents shared they responded to at different stages of the funnel in our 2023 K-12 Parent Survey.

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Niche

NOVEMBER 17, 2023

This is a recording of a Niche webinar discussing the results of the 4th annual Niche Fall Senior Survey. Out of all the information in the results, we pulled out 6 big ideas and went through what they mean and how they can help institutions better serve and recruit students.

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Niche

JULY 23, 2023

Want to keep updated about the blog? Sign up for the monthly newsletter! Navigating the Results Meet David Summary of Results The Inquiry Form Experience The Experience of Receiving Information Opportunities for Improving Engagement Interactive Results Register for the 8/3 webinar discussing the results Meet David, Our Junior Secret Shopper I want to introduce you to David.

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Niche

JULY 19, 2023

Want to keep updated about the blog? Sign up for the monthly newsletter! Whether your enrollment marketing plan is updated annually, on a three-year, or (I hope not) a five-year cycle, it’s meant to be a guiding document that allows you to define the scope of your enrollment marketing efforts. It allows you to say “no” to work that is out of scope and avoid chasing every new shiny effort that eats away at your time and budget.

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Niche

JULY 11, 2023

Want to keep updated about the blog? Sign up for the newsletter! On July 5, 2023, while many of us were polishing off leftover holiday barbecue, Meta released Threads , a “Twitter rival” that has quickly grown to over 100 million users at the time of this writing. But like anything shiny and new, you’re probably wondering, what, if anything this means for schools and whether or not you need to drop everything to sign up.

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Testing Enrollment Admissions Education 75

Niche

JUNE 29, 2023

Want to keep updated about the blog? Sign up for the newsletter! This is a recording of a Niche webinar on how to use GA4 to track the ROI of your enrollment and marketing efforts, how to connect it to additional platforms you’re using, and how marketing and admissions teams can work even better together going into the next school year.

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