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How to Effectively Advertise to College and University Students: Trends and Insights

HEM (Higher Education Marketing)

Gen Zs , typically identified as those born between 1997 and 2012, are the first true digital natives. Why Marketing to College Students (1824) Matters Lets start with a simple truth: the 1824-year-old demographic is one of the most important audiences for higher education marketers today. Weve already seen this in action.

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The 10 Best Master’s Degree for Gen Z Students

AdmissionSight

Gen Zs still consider advancing education important despite some skepticism. 74% of Gen Z students agree that their higher education experience has prepared them to secure a good job. Their fresh priorities and preferences are reshaping how the best masters degrees are structured and delivered.

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5 Stats That Graduate Enrollment Leaders Need to Know

Ruffaloni

I recently developed a new data-driven presentation called “How to Win in the Graduate Market” that seeks to first lay out the state of the market and then talk through a list of 20 things that enrollment leaders need to be sure are happening in order to align with student expectations. percent among CGS member schools.

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AANHPI in Higher Education: Facts and Statistics

BestColleges

Data Summary Check Roughly 54% of Asians and Asian Americans ages 25 and older had a bachelor's degree or higher in 2019, however, this figure varies widely by origin group. [1] had a high school level of education or less. had a bachelor's degree or higher. [2] had a bachelor's degree or higher. [2]

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Creating a data-informed campus: part 3

EAB

Blogs Creating a data-informed campus: part 3 Using data to facilitate institutional effectiveness The conversation around data-informed decision making in higher education continues to accelerate. Accountability comes in many forms: to state or governing agencies, students, key performance indicators, operating measures, and more.

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Where Is the Graduate Education Market Headed?

Ruffaloni

Earlier this month, the Council of Graduate Schools (CGS) released their annual “Graduate Enrollment and Degrees 2012-2022” report. The headline in Inside Higher Education was that graduate enrollment contracted by 4.7 They are among the 15 institutions enrolling the largest numbers of graduate students in the United States.

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Should the U.S. Provide Reparations? Start With HBCUs

BestColleges

states over the last 30 years. Reparations must directly benefit Black students and HBCUs that suffered from decades of neglect by federal and state governments. Earlier this year, the Department of Education reported that land grant, historically Black colleges and universities (HBCUs) in 16 states have been underfunded by $12.6